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If you were an alien, someone on Earth could tell you about what Kevin Bacon has done on the big screen and you would think he was some kind of superhero. united the town with the power of He also defeated an underground monster that was eating people in Nevada with a ruse. Earthlings have to leave out one very important detail that Kevin Bacon is an actor. In fact, this already happened in the Guardians of the Galaxy special (with hilarious results). .
Even those who know him as an actor, he is still one of the most influential. Many people play “Kevin Bacon’s His Six” game. Because he’s been in enough popular movies that any actor could be tied to him within six steps of him. It is also a variant of the “sixth order separation” theory.
So it’s no surprise that Hyundai recently hired him and his daughter to help promote their electric vehicles. And Hyundai wants people to see EVs as a lifestyle change (and a good one). Kevin Bacon and his daughter Sosie bring his “It’s Time to Go Electric” campaign message to life through his media commercials on air and social. The first ad will be unveiled during the pro-his football conference championship game on January 29.
Hyundai Motor America CMO Angela Zepeda said: “If you’re thinking about making the transition to electric, I hope this campaign featuring Kevin and Sosie Bacon shows how early adopters at any stage of life can easily make the switch. ”
“Your Dad Is Going Electric” is a 60s and 30s hero spot that sees Kevin and Sosie Bacon go on an electric adventure with the new IONIQ 6. The “older” Dad transitioned to his EV well before most other customers.
This short commercial introduces Kevin, an avid early adopter who can’t help but show off the amazing features of the new Hyundai IONIQ 6. Hyundai proudly presents it to alleviate potential customers’ concerns about charging time and mileage. The IONIQ 6 can be charged from 10% to 80% in just 18 minutes with a 350 kW 800V DC super fast charger. Even more impressive is the SE RWD model, which boasts up to 361 miles per range.
Following the main spot, the second spot “Grandkids” also appeared.
Ads will continue to appear on broadcast and digital media platforms after the Championship Game ends until March, when IONIQ 6 becomes available for purchase. Contextual social media content highlighting great features like charging time, Bluelink and digital keys will spread across different channels like YouTube, TikTok, Twitter, Facebook and Instagram to increase awareness.
These new spots will be directed by acclaimed Will Speck and Josh Gordon, who have received Oscar nominations for their feature films and television commercials for the GEICO Cavemen series. The epic production was accomplished by Furlined, a renowned production company that is well versed in awards.
You don’t have to be a football fan to see the spot
I know not everyone is a football fan (I am not) so I have great news. Hyundai went ahead and provided links to TV spots in its press release.
In this spot, the daughter introduces her father (no introduction needed) and says, “I went to EV.” She says he’s been “permanently banned from email,” meaning he’s old and not tech-savvy. But he’s proud to be an early adopter. He points out that “EV” rhymes with “Kev,” telling strangers how fast it charges. One of his strangers asks if he’s Kevin his bacon. Her daughter sells her EV, too (“Let’s make the leap now”), but is still baffled by all of her father’s conversations with strangers excitedly talking about EVs.
For the YouTube version, he “subscribes” to Hyundai by mailing magazine postcards, but says he can subscribe in a new way with just a click.
In a short spot, he points out that he’s switching to EVs for future generations, but his daughter takes it as pressure to move on and have kids. finally makes himself “old” by showing that he’s having trouble subscribing to a YouTube channel (the button is too small to be seen by an older man).
In a nutshell, Hyundai is trying to tell us that even ignorant seniors can buy and enjoy an EV. So if you’re old and inexperienced, not getting an EV means getting old and outdated, and even older and outdated than Kevin Bacon. It means that pain!
This sort of thing seemed impossible just a few years ago
One of the things that really surprised me about this ad campaign was that I hadn’t seen anything like this many years ago. Personally, I think celebrity ads are cheesy and weird, but when you’re having fun hitting a comedic tone instead of relying entirely on celebrity fame, that’s fine. , hiring celebrities to play themselves for commercials is not cheap.
EVs used to be made by manufacturers half-heartedly making a small number of cars (compliance cars) or paying another company like Tesla to stop them. Now we see mainstream manufacturers selling decent cars and using big celebrity ads at expensive sporting events to do so this was 10 years before him most of the time 5 It’s something you didn’t see years ago.
This shows how far EV has come, but at the same time, we’re past the early adopter phase and just going mainstream. If you haven’t ridden an EV yet (and don’t have a good excuse, like affordability), you better do it before it becomes obsolete and ‘old’.
Featured image courtesy of Hyundai.
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