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Opinion holder entrepreneur Contributors are their own.
When I started my marketing agency, I had to make many choices about the services I could offer. The hard part wasn’t choosing which services to offer, but which ones to offer. No offer. It was easy to start with one service, but the client asked me, “I need a website too. Can you help me with that too?”
The challenge was not just the service we provided, but who we provided it to. Some institutions are dedicated to healthcare, while others choose self-storage companies as clients. Some agencies work with start-ups, while others focus on large, established companies.
No matter what type of client you want to work with, there is no right or wrong niche to choose as long as you can carve out a space to call yourself. Here are his three steps to get you started.
RELATED: How to find your startup niche
Step 1: Define Goals
what do you want your business to be? What is its purpose? What do you want to achieve through it?
Some entrepreneurs start a business because it seems like a great alternative to a regular job (word of advice—you might want to think about this more). Some want to build wealth. But some people want to change the world. None of these reasons are great, but if you want to build a business that makes $1 million a year and enriches your life, focus on a different niche than if you want to build a billion dollar business. It will be. It disrupts the industry. So the first question is “What do you want?”
Step 2: Find your Zone of Genius
in his book, big leap, author Gay Hendricks shared the concept of what he calls your “genius zone”. It is a focal area that allows it to appear magical to people with To find your talent zone, start by listing all the things you are at least half good at. Then find your own combination.
For example, there are tens of thousands, even hundreds of thousands of marketers, so when you start a digital marketing agency, it makes a lot of sense to focus and differentiate yourself in the higher education industry. The fact that I worked in the higher education industry as a digital advertising manager made us a little more unique.
You may also consider your personal interests. For example, my ideal client is chess.com. Because I use the chess.com platform every week. If they were to choose a marketing agency, it would make sense to hire someone who is good at digital marketing, but to work with an avid chess player as opposed to someone who doesn’t know how the game works. You can also
What is your genius zone? Where can you apply your knowledge, skills and experience to have the greatest impact?
RELATED: A step-by-step guide to finding your niche and target market
Step 3: Identify Your Ideal Audience
Who are your ideal customers? If there is no limit to the number of customers and there is only one type of customer, how would you describe it?
An executive coach may say, “I want to work with every executive,” but do all executives want to work with that coach? They have an uphill battle to win clients. may be faced with One of her ways to find her ideal customer base is to look to herself. If you are a female manager who turned to academia and became president, your ideal audience might be a female manager who wants to move to academia, or a female manager who has already transferred and wants to become a university president. not. When you serve them, you will be able to serve from a place of deep experience and authority.
A lot of marketers talk about going down a niche and finding the one type of person that’s best suited for your product or service, but there’s a catch here. “It’s easier to sell to roofers and plumbers in Miami than to roofers in New York and roofers in Miami,” says JC Hite, CEO of Hite Digital. “Just because you sold to a lot of roofers in Miami doesn’t mean that roofers in New York will be equally interested.” can have a large impact.
In conclusion, the ultimate goal is to create one market. A market of one is when your ideal customer has only one choice. I mean you. As an entrepreneur, the closer you get to creating a market, the more profit you can make. This allows us to better invest in and serve our customers, improve our customer relationships, and make an impact in the world. Finding the right niche for you can take you one step closer to creating that market.
RELATED: Understanding the Concept of “Niche Down” for Budding Entrepreneurs
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