[ad_1]
The name SS Rajamouli became a huge brand all over the world after his masterpiece. RRR was a big hit. Originally produced in Telugu, the film was all the rage in the cities in the north as well as the south. To make his film work in the North, the filmmaker had a clever marketing strategy on hand. He asked a team of people to visit Tier-2 cities to get a sense of how popular he and his two main characters, Jr NTR and Ram Charan, are.
Film marketing expert Varun Gupta recently revealed that Rajamouli had asked his team to understand audience behavior in the northern market. He told his Pinkvilla: Do they know Rajamouli or Baahubali? Looking at the RRR campaign, northern hoarders clearly say ‘from the director of Baahubali’.
The survey was conducted across different age groups in cities such as Nagpur, Indore, Ahmedabad, Lucknow and many Hindi-speaking cities.
Check out the RRR trailer for SS Rajamouli here.
Gupta said Rajamouli did not want to “fool the audience” and only put the faces of Ajay Devgn and Alia Bhatt on the poster. He wanted to know, “What aspects of my actor and myself are perceived by the audience?” Do they know Makki or Baahubali? In the South, the Rajamouli stamp is sufficient. Before RRR, people perceived Baahubali as a bigger brand than Rajamouli. So seven years later he used that brand with RRR. ”
In Hindi-speaking countries, RRR Earned 27.431 billion rupees. The film recently earned her five nominations at the 2023 Critics’ Choice Awards. It was nominated for Best Picture, Best Director, Best Visual Effects, Best Foreign Language Film and Best Song (Naatu Naatu). It also earned spots for Best Non-English Film and Best Original Song on the 2023 Golden Globe nomination list.
It remains to be seen if this film will be nominated for an Academy Award.
[ad_2]
Source link
