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NORTHAMPTON, MA / ACCESSWIRE / January 26, 2023 / Featured on Kelly Cannon
By the time you finish reading this article, 120 truckloads of clothing will have either been incinerated or buried in a landfill.
The fashion industry contributes significantly to greenhouse gas emissions and produces large amounts of waste. According to one study, the footwear industry alone accounts for 1.4% of his global greenhouse gas emissions, and despite efforts to recycle unwanted shoes, 90% of them end up in landfills at the end of their life. has been sent.
The fashion industry faces global recognition
Consumers, investors and governments are finally recognizing the link between fashion and the negative impacts of climate change, expanding the market for sustainable footwear and apparel.
At SAP, we believe the future of fashion is sustainable, responsible and conscious.
What is a sustainable and modern retailer?
Sustainable retailers are looking for ways to identify and appeal to customers looking for eco-friendly products. Sustainable business practices help retailers differentiate themselves and win customer loyalty by increasing the transparency of individual product lifecycles.
As more retailers put sustainability at the heart of their processes, they need to go one step further and deliver a quality experience to environmentally conscious consumers. Through hyper-personalization, seamless omnichannel shopping, and unique face-to-face experiences, sustainable fashion companies are creating lasting results by giving their customers what they want—perhaps before they even know it—in unique and innovative ways. can build long-term customer relationships.
So how can fashion retailers leverage data-driven insights and predictive systems to differentiate themselves from their competitors? It starts with hyper-personalization.
Take marketing personalization to the next level to capture attention
71% of consumers expect companies to provide personalized interactions, and a similar percentage say they’re frustrated when they don’t get it. Basic segmentation targeting to create value for your customers is no longer enough. Shoppers want and expect proactive, personalized engagement across all touchpoints. And now, with technologies like SAP Emarsys Customer Engagement and his solutions, retailers are delivering personalized, real-time engagement at scale to increase customer lifetime value and keep shoppers loyal for life. You can turn them into customers.
Take Brianna, 32, an eco-conscious sneaker enthusiast. She receives targeted advertising from her S.Fashion, one of her favorite brands. She clicks on her ad and explores her website. Her personalized web experience offers relevant content, including small infographics explaining the environmental and social impact of each item. Content is dynamically rearranged based on her behavior. She adds shoes with customizable options to her shopping cart. Her phone rings and she abandons the checkout process.
what’s next?
Create seamless omnichannel experiences to keep buyers engaged
The COVID-19 pandemic has accelerated the migration of fashion brands from offline to online shopping channels. And now, these brands are finding innovative ways to bring these journeys together. SAP Commerce Cloud enables businesses to engage with customers on any device and unlock business agility and innovation at scale.
Seamless omnichannel shopping Optimizing, streamlining and unifying online and offline experiences helps retailers reduce costs, improve agility and increase consumer satisfaction. An omnichannel approach provides customers with a dynamic and innovative buying process while giving retailers a centralized view of inventory, improving fulfillment and delivery times, as well as being discharged during the delivery process. Reduce the amount of carbon dioxide. Solutions like SAP Customer Data Platform enable retailers to improve customer engagement through integrated customer data from all online and offline sources.
For Brianna, days after her targeted ad, she receives an email from S.Fashion detailing shoe customization events at stores in her city, live music and sustainable fashion shows. I’m explaining. Brianna registers and suddenly remembers her abandoned shopping cart. She bought the sneakers and chose to “click and collect” at her store, so she could customize them on the spot with a variety of colors, fabrics and patterns. Online and offline integration ensures that the store has the right sneakers. It acts as a micro-fulfillment center that maintains appropriate inventory levels for in-store and online purchases.
Rethinking the in-store retail experience with experiential marketing
Today, online shopping offers convenience and in-store shopping adds value with a memorable customer experience. Both serve as important customer engagement channels.To compete, brick-and-mortar stores Rethinking the in-store experience and its role in cementing lifelong relationships with customers and driving increased consumer spending. Through experiential marketing, brick and mortar stores uniquely add value to their customers while increasing sales. A customer who shop in brick-and-mortar stores spends 31% more than a customer who buys online. You can also build brand equity.
Brianna arrived at the S.Fashion event and was instantly enamored with the music coming from the DJ next to a long catwalk with models wearing the latest sustainable sneaker designs. Brianna checks in with her Maria, her member of friendly staff, using her QR code that provides her Brianna’s customer profile and alerts her to Brianna’s purchases. Maria greets her Brianna, shows her some of S.Fashion’s latest offerings, and takes her on a digital journey through the sneaker-making process. Brianna is excited to learn how S.Fashion’s technology her solutions provide sustainability insights at every stage of her product life cycle, making it easier as a customer to make climate-friendly purchasing decisions doing. Maria brings her Brianna the shoes she’s purchased online and customizes her shoes. watch.
The foundation of a loyal customer base
Insight-driven personalization, seamless omnichannel shopping, and engaging in-store experiences build a foundation for a loyal customer base that drives growth and profitability. In the example of S.Fashion, the sustainable sneaker company personalizes engagement, bridges online and offline interactions, and hosts sustainable fashion shows and sneaker customization events to drive sales, loyalty, and brand value. promoting the evangelism of
If you missed NRF and want to learn more about SAP’s retail tech ecosystem in an immersive fashion experience, follow the SAP Experience Center on LinkedIn for the exciting opening of SAP Experience Center NYC on February 15th. Please see the news.
See additional multimedia and other ESG storytelling from SAP at 3blmedia.com.
contact info:
Spokesperson: SAP
Website: https://www.3blmedia.com/profiles/sap
Email: [email protected]
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