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India’s digital marketing space is plagued by tremendous incompetence across over 10,000 institutions. But Pennovate has emerged as a beacon of hope, at least for the domestic coaching and consulting business.
Branding themselves as a “systems design” firm, their approach seems very different from your typical marketing agency.
In a field where all agencies claim to be “best”, Pennovate’s anti-agency approach really helps them stand out.
One of the key aspects of building a business that relies on digital infrastructure is having a well-defined system that is proven to work and scalable. It’s how unicorns like Byju’s and Unacademy were built, and what his Pennovate approach to marketing is based on.
Following the same principles of scalability and predictable results, India’s only marketing system design firm helps small coaching and consulting businesses build their marketing foundations, delivering a real challenge to success.
HBR listed “reluctance to reach out to past contacts” and “focus on own interests rather than client needs” as two key pillars of coach and consultant failure. Delivering the value of automation just seems like a powerful solution to these problems.
It’s a little-known secret that the effectiveness of Facebook ads is overestimated by about 4000%. Hence, the question of effectiveness of such value delivery systems arises.
This is where the skepticism of bulk purchases for digital marketing services arises.
Despite this widespread buying skepticism among Pennovate’s niche of coaches and consultants, the company continues to build a great deal of trust by delivering value and doing the same on behalf of its partners. Destructive indeed!
One of the toughest challenges facing advertisers in this day and age is identifying what’s working and what’s not. A more defined version of these questions would be “Values ​​being transformed” and “Values ​​not being transformed”.
Despite all the data digital gurus and agencies have, the dreaded question posed by 19th-century retailer John Wanamaker still seems unanswered.
The answer to this question presents a solution to affordable and optimized scalability. This is the holy grail of small business growth, especially in the coaching and consulting space where expertise sharing is at the core of the offering.
With that said, let’s take a look at the top three factors that affect the scalability of a small coaching or consulting business.
1- Reliability: Strictly speaking, from a marketing perspective, reliability is the driving force behind high sales.
When the competitive arena is teeming with players large and small, it all comes down to trust and credibility for customers to make purchasing decisions.
2- Modularity: Service-based businesses tend to rely on people, and the key to scalability is relying on systems. A modular system ensures that the service does not rely heavily on her one person’s skill.
This gives you the freedom to hire and train individuals in specific areas, and have reliable tools to make things seamless.
3- Process automation: From a technical point of view, scalability is achieved through project automation, which reduces the need for human resources and allows for reduced personnel intensity and fixed costs.
It is at the heart of resource optimization, especially on the marketing, sales and design fronts of small businesses.
The 2008 recession changed the way companies and start-ups look at revenue generation.
The old, cumbersome agency model no longer works. An agile, results-oriented marketing agency has emerged in its place. This is what has driven the innovation of the last decade.
Direct response marketing was at the heart of this innovation. The rise of service-based giants like Byju’s and Unacademy can be attributed to this very thing.
While the typical domestic agency still clings to the common jack of all approaches, Pennovate’s master of one system approach has led dozens of coaching and consulting businesses on a consistent growth path. I was.
There is huge potential to be explored in the high-priced marketing space as we head into 2023. The newly discovered gig economy is transforming into the business economy.
Small businesses are on the rise, and so is marketing outsourcing. How this new turn turns out will largely depend on the disruptive marketing systems these small businesses employ to grow.
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