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The University of Texas spent more than $178,000 on a campus-wide “Make it Your Texas, Make it Our Texas” marketing campaign.
At the beginning of the academic year, UT launched a campus-wide display initiative to welcome UT community members, parents, alumni, and visitors to the campus and to promote a “Spirit of Burnt Orange, Pride Across the University. , instilling a sense of community.” In the September news release.
As part of the campaign, UT installed banners, signage and other amenities around campus to “integrate with existing initiatives and campus events to ensure visibility and connection,” the news release said. The university also produced videos, T-shirts, tote bags, and other campaign materials containing the phrase “Make it Your Texas,” usually in two colors, orange and white or black.
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The words “Our Texas” are orange and “Make it Y” is another color, conveying the message “Make it Your Texas, Make it Our Texas”.
“Messages are designed to empower individual pursuits and inspire greatness throughout our community,” said the news release. Recognizing people’s individuality, it further emphasizes ‘what starts here changes the world’ and the impact we can create together.”
The total cost of the campaign was $178,052.50, according to UT records provided through a public record request under the Texas Public Information Act.
Part of the campaign cost includes $13,665 for a wrap with the words “Make it Your Texas” written on the steps of Gregory Jim’s and $11,360 for a similar wrap with the same words written on the steps in front of the UT Tower. It is included. $25,025 for a stair wrap.
The university spent $23,125 on window graphics. This cost him $14,925 for a window at the Peter T. Frohn Academic Center that read “Make it Your Texas” in large letters, and $4,340 for a similar display at the Center for Engineering Education and Research. rice field.
Other costs include $32,500 for large foam letters outside Royal Memorial Stadium that say “Make it Your Texas”, $14,861 for 3,360 T-shirts, $8,950 for 2,500 tote bags, and $5,812 for towels. , which costs about $27,389 for video editing.
UT has incorporated a welcome campaign into campus events during the semester. These include Gone to Texas, Party on the Plaza, UT President Jay Hartzel’s College Information Session, and Longhorn Football Home His Game.
“Make It Your Texas complements our ambitious brand campaign, ‘What starts here changes the world,’ and is an investment in student success and community building. We hope to foster a foundation of pride, unleash the full potential of our students as well as faculty, and act as catalysts to realize individual and collective pursuits that will change the world.”
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