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Teamwork makes dreams come true. Or, in this case, Lyfestyle is THE lifestyle. Up-and-coming fashion brands have Team 14 on deck, creative processes are in full swing, and design collaborations are being discussed daily. Additionally, business strategy ideas on how to execute the rollout of new productions are being shot into the air like chef curry jumpshots, while staying true to a cult following while continuing to grow our current customer base. How to continue chopping it up has been the subject of heated debate. Whatever the topic, Team Lyfestyle has slowly climbed the ranks of fashion by staying in tune and getting tighter than ever since the company was founded in 2010.
A shocking look is delivered from the jump by introducing to the market a savvy and distinctive logo that spells “ǝʃʎʇsǝɟʎ⅂” upside down. Lyfestyle’s mantra is “Your Lyfestyle may seem strange to others, but look down and the right side of it is up to you. Your Lyfestyle” is about full individuality and all life. It incorporates the steps of With that visual experience, people can’t resist an inner voice that says, “I know your lifestyle is better when Lyfestyle is on you.”
Anytime you see a mother or father with their kids, a high school student who traveled to Williamsburg, Brooklyn after the last buzzer of school was released into the real world, a fashion savvy adult walking from the place can do. An all black or white bag with a small green rectangle in the middle. As you approach the bag, you’ll see the “Lyfestyle” lettering inside a rectangle. With more and more people passing by with bags full of clothes, it’s hard not to think that getting your fit right is akin to fixing your fashion. Let’s just say that Green Label has similar brand recognition for strong products like ‘Blue Magic’ from the movie ‘American Gangster’ starring Denzel Washington. As he said in the film, “It’s a brand name. Like Pepsi, it’s a brand name. I stand behind it. I assure you. They know it. They know it.” Even if you don’t know me any more than you know the chairman of General Mills.” And with fashion junkies flocking to the Williamsburg neighborhood of Brooklyn to satisfy their fixes, people are clearly steadfast in their beliefs about the brand. is supporting
Heading to their location at 1852 Flushing Avenue in Brooklyn, NY, Lifestyle’s headquarters would appear to be just another industrial building in the Williamsburg section of Brooklyn. The historic section is known for its graffiti-painted walls, the disused Domino Sugar Factory, and its L-Train occupants, but folks are skeptical of bats, the clothing brand the building bears its fingerprints. You’ll quickly realize it’s nothing more than a cave cover. about the fashion industry.
After walking past green-labeled bags and into the showroom on the third floor, Lyfestyler is immediately greeted by the Chief of Security, affectionately known as Melz. This greeting is complemented by a vibrant and energetic setting. Among the people customizing their creations, patrons conversing with salespeople, customers ordering pickup online, and many others browsing functional creations displayed in glass cases, the hype is Paired with your favorite Kendrick Lamarver, Tory Lanez rhythms, or other artists to set the mood and make you feel right at home. Sweatshirt, sweatpants, tee Completely customizable with a fashionable suite of clothing items such as shirts, hats, letterman jackets and motorcycle jackets. Additionally, clothing customization allows patch variations to include the signature multicolor patch, the Biggie patch, the Black Bart patch, the Deadking patch, and several others that instantly distinguish the dope her fit is wearing. I can.
Their showroom releases a sense of calm, non-chaotic activity similar to most showrooms and boutiques you’ll find in New York City, so behind the scenes, as far as the garment manufacturing process is concerned, it’s calm. Some might think it’s a domesticated process. Behind the showroom curtains, there’s a Willy Wonka and chocolate factory vibe, and instead of Oompa Loompas flying around the place, the entire Lyfestyle team is at work. With the team all on deck, the creative process is in full swing and design collaborations are being discussed. From colored letters to signature pieces, there’s a lot of inventory being thrown from one member to another of his like a chef’s curry jumpshot. Amidst team laughter and productive chatter, keep business booming by saying, “There’s a Tekashi 69 in the building. Where’s my custom-fit bag!?” Think it’s out of hours? There’s a customer in front of you.” It’s such a mentality that for all who are part of the Lyfestyle Collective, it’s nothing short of excellence and customer-friendly interactions.
At the moment, we only offer our products in our showrooms and online Lyfestyle boutiques, but the Lyfestyle app is in development, allowing us to improve the experience by turning our customer base into clothing designers themselves. , offers an à la carte experience that gives you complete control over the color patches, signature patches, and their placement on nearly every garment the Brooklyn brand offers. With this experience rolling out soon, Lyfestyle will be able to quickly turn its customer base into instant fashion designers without having to submit a resume or attend fashion school.
When asked about the inspiration behind the brand’s creativity and design concepts, it quickly became clear that collective efforts are more valuable than any individual individual. Clinton Ballard, Director of Online Sales and Graphic Designer, said: We all tap into each other’s ideas and thoughts to move forward collectively. We all have a passion for fashion and we see the benefit of everyone contributing their own unique creative perspective. Clearly, this philosophy serves as a fundamental pillar of mobile app development that the team wants their customers to experience as well.
It is this kind of customer inclusion that has seen the gradual rise of urban brands over the past few years.last few years, The Lyfestyle brand has evolved from a grassroots approach by reaching young people in New York City and all five boroughs. By garnering a lot of attention through word of mouth and cultivating a dedicated social media network with over 40,000 followers, the brand has been able to secure a prominent position in several celebrity and media outlets. Celebrities such as Diddy, Cardi B, Safaree, Faith Evans and many others have been seen wearing the Lyfestyle brand and various signature pieces. In addition, the brand has been seen in several TV shows and specials that have aired on Revolt TV, MTV, VH1, and BET. This mixed perception by industry stalwarts and media powerhouses has propelled the Lyfestyle name toward higher expectations and now drives conversations that include them as elements of Fashion Lane.
The brand, which has gained tremendous momentum over the past two years, plans to expand throughout the NYC area, with shows to expand its footprint to a national audience. Starting May 15th, the brand will launch a series of pop-up shops at He SOHO (South of Houston Street) 7 Cleveland Place.Find new pieces that drape yourself fresh. And as developments like this continue to blossom into more opportunities, the team is actively working on further expansion to tackle projects of increased volume and greater visibility. has another level of volume and we know we have to be prepared for it and as far as our current location is concerned the in-store volume is so crazy that we ask celebrities to come in at certain times I have to say, because considering the long queues forming around the block, I know it’s going to be like a mosh pit when certain celebrities are seen. , we started to develop the infrastructure of our online division quickly and smartly.” said Kamau Harper, Head of Press and Media Outreach.
Of course, these steps are part of a larger picture of increasing national and international recognition that will take the brand across the United States and landing it on multiple continents to compete against its larger competitors in the fashion industry. Whatever the outcome, the entire team is tired of the journey they’ve made the most of in the fashion industry. In short, they are only interested in creating great experiences, promoting individualism, pushing creative boundaries, and offering a one-of-a-kind lifestyle.
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