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Created by Ratnendra Kumar Pandey, director of TriVayu Media Works.
Until recently, marketing automation was thought to be limited to enterprise-level businesses, but today it is unimaginable to run a profitable business, large or small, without some degree of marketing automation. can not. Simply put, marketing automation is, as the name suggests, the practice of using software to automate tedious marketing tasks. Initially used as a tool for sending mass emails, it has progressed to a level of sophistication that enables organized, omnichannel digital engagement and experiences. Marketing automation is now being driven by technologies such as the Internet of Things, artificial intelligence, and machine learning.
Driven by the Industry 4.0 wave, internet penetration, and smartphone penetration, the global marketing automation market is estimated at $4.06 billion in 2019 and is expected to grow at a CAGR of 9.8% from 2020 to 2027. The Covid-19 pandemic has brought significant changes to branding, marketing, promotions, and media spending, forcing businesses and businesses to rethink their current and future marketing and advertising strategies in order to achieve a steady stream of revenue. lost. As a direct result, digital marketing platforms enable a kind of automation that creates a hub to connect multiple marketing solutions such as social media, email marketing, search engine optimization, content personalization, and content marketing. Did. And while automating communications made it easier to measure performance metrics and conversions, it also helped streamline omnichannel lead generation. I will show you what I am giving.
Automate your marketing process and reduce the room for error
Performing repetitive marketing responsibilities manually increases the chances of human error, but using marketing automation tools like AI and ML reduces the chances of such errors. Marketing automation software/tools are designed to automate many of the repetitive tasks of marketing teams. In addition, the ability to organize and automate processes such as paperwork, promotional execution, data management and reporting contributes to error-free operations.
For social media apps, a successful content tagging, grading, and labeling team can drive engagement across content. Not only this, the social media app rates all content on her creator’s account to ensure it gets more relevant views from its target audience.
Increase marketing productivity and ROI
Marketing automation with digital marketing reduces manual work, eliminates repetitive tasks, and frees up marketers. On top of that, the ability to deploy automated qualification workflows makes manual follow-up measures more fruitful by specifically relying on qualified leads. Marketers can focus their efforts on more creative, value-added activities. Dramatically increase effectiveness and productivity, and increase the return on your marketing investment.
Increase sales and marketing funnel volume and velocity
Using promotion automation tools increases the overall scale of the advertising and distribution process. From lead generation to post-sales customer engagement, we’ve got you covered with everything you need to reach your sales and marketing goals. Marketing automation has a big impact on how quickly leads progress to the next stage. It also helps nurture these prospects throughout the sales process and convert them through the stages of the buying cycle.
Enhance Customer Lifetime Value and Profitability
By delivering the right message at the right time, marketing automation tools focus on goals other than conversions and make a big difference to your business. As the end-user personalizes her 1:1 interactions, it deepens their connection with the brand. Running campaigns that address your clients’ needs, preferences and concerns will increase your client’s lifetime value. Improving customer retention has a long-term positive effect on a company’s profitability.
Conclusion
Digital marketing and automation processes have evolved over time and continue to surprise businesses with the results. Keeping up with today’s ever-changing customer expectations is essential. While the need for marketing automation tools is recognized, it can be difficult to make tough decisions especially when there are so many options to choose from and every other platform claims to be the right choice. , before starting any marketing campaign, it is important to determine which marketing strategy is right for your business. Otherwise, the effort is aimless and less likely to produce the desired tangible benefit. Whether you want to increase website traffic, generate new leads, drive sales, or gain market share, automation works best when aligned with your marketing campaign goals. target.
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