How ChatGPT and LensaAI tools work in the marketing industry

ChatGPT and LensaAI can make a positive difference in the marketing industry if improvised

When ChatGPT and LensaAI were introduced within a week, users were blown away by the potential of two generative AI tools. what makes them so? What makes Lensa AI essential for marketing? They’re two different tools, but they have one thing in common that’s pretty close to human creativity. Generative AI applications are taking the marketing world by storm with their incredible ability to create creative content. Lensa’s “Magic Avatars” and ChatGPT’s professional standard copy for press releases are a little different than what users expected. Let’s explore the scope of ChatGPT and LensaAI in marketing.

ChatGPT is one of its kind versatile chatbots released by OpenAI with an amazing ability to recreate the version of users/customers it understands compared to previous versions. It also has an unparalleled ability to retain, recall, and reproduce customer queries, far outperforming OpenAI’s previous model, InstructGPT, and outperforming the GPT-3 standard. . The way his voice-driven AI has transformed client communication has led to the development of many innovative apps. Siri, Alexa, and Google Assistant were all pioneers of this technology. Nonetheless, chatGPT has ushered in, or at least raised hopes for, a dramatic shift in marketing. ChatGPT is the perfect companion for marketers.

Lensa AI, which also works with visual content, has proven essential for producing near-perfect images. This is a photo editing and photo generation tool released by Prisma lab, the company that made the Prisma app famous for its photo filters. This is an improvisation of his Prisma app powered by magical AI tools. It creates a unique avatar for a person and avatars are not always the same.While generative AI is sweeping the creative industry, mid-journey and stable diffusion have released his AI models, Technology is drawn from these models. This means that the text-to-image editor is open source, i.e. a publicly available application. Climbing to the top of Apple’s App Store charts, it could become the most downloaded app in the US on December 2nd^nd.

Does that mean the marketing industry has found its roadster? The answer is more likely a hopeful yes than a likely no. This is because the tools in question are AI tools and artificial intelligence does not behave as expected. Separately, there is the question of how much artificiality can be tolerated in the journey of artistic pursuit. After Lensa went viral, in a very short period of time there were concerns that the app’s output was an exaggerated version with hints of racism, sexualization and body shaming. This raises the direct question of the relationship between awareness and originality. This is a key factor in creating the most effective concept in marketing. The problem is related to chatGPT as well. The application is in the early stages of development, so expecting ideal output won’t do you any good. Inaccurate and incomprehensible facts may be generated due to lack of proper sources. In addition, in some cases, due to “careful design protocol”, you may not answer a question even if you know the answer. You may need the freedom to not answer at all because of wording that may sound out of context. When confused with a question, they resort to guessing the question themselves instead of asking more questions. However, while you can decline inappropriate questions, this is still a developing skill.