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In today’s episode of The Small Business Show, business coach, speaker, and New York Times bestselling author Alan Weiss discusses his latest book, Masterful Marketing: How to Dominate Your Market With a Value-Based Approach . By Lisa Larter.
“Marketing has never been more important, but it has changed dramatically in the last few years,” says Weiss. He believes the future of marketing is evangelism. Larter and Weiss have worked together in marketing due to their backgrounds as experts in technical and international persuasion. They decided to empower people and say, “It’s about pitching the customer for you.”
Weiss emphasizes that readers need to understand that they “must always be in the public square” after finishing the book. When it comes to branding, it’s all about what people think of you when you’re not around. You can’t be everywhere at once, so you have to share your content with your next best customer. Technological advances have made it easier than ever to reach out proactively.
Today everything is about the customer. They’re more educated than ever, but in all areas, “we’ve found that the more proactive you are with your customers, the more successful your service will be,” Weiss said. I will add. When it comes to Q1 marketing, Weiss advises entrepreneurs to “don’t fall for the memes.” In other words, people simply feel insecure about hiring a body. Ask yourself if you can.
According to Weiss, “It’s acceptable to fire consumers, especially when you think about whether they’re providing education or referrals. They’re not always right, they’re potential It can also block investors.” He adds, “Life is a slow crawl through enemy territory.”
on the other hand. Weiss thinks it’s silly that he spends a month planning for 10 years from now. Instead, he prefers to create his year-long plan in one day. Given the current situation, you must act quickly.
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