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The runner-up company is Olemedo, founded by a Mexican immigrant female entrepreneur.UK-based growth hacking contest focuses on revenue over sophisticated pitches and seeks better ways to drive investment
Priyansu Nath, founder and CEO of House of Tula, has won a £10,000 Startup Race prize. Nath stands with James Shoemark, co-founder of The Startup Race.
Priyansu Nath, founder and CEO of House of Tula, has won a £10,000 Startup Race prize. Nath stands with James Shoemark, co-founder of The Startup Race.
EDINBURGH, UK, January 30, 2023 (GLOBE NEWSWIRE) — The Startup Race, a UK-based startup growth hacking competition that prioritizes sales over pitching skills, today announced House of Tula’s six-month We announced that we won the competition. A prize of £10,000 was awarded. Founded by female Indian immigrant entrepreneur Priyansu Nath, House of Tula secured her Startup Race prize of £10,000 and invested the purse in online marketing, social media marketing campaigns and future crowdfunding campaigns. It says it will be used to attract customers.
“As an entrepreneur, you have to test different hypotheses about your business. said Priyansu Nath, founder and CEO of Tula. “It was the perfect time to play the cards because not only could we test hypotheses, but every penny generated in our earnings counted in the competition. I meant insight.”
In the competition, Olmedo, another female immigrant entrepreneur (Mexico), Marie Lee Macias Olmedo, founder of London, was also awarded second place.
“For both our #1 and #2 winners, their mission and business success have proven they can help startup founders overcome perfectionism, procrastination, and reduce the chances of failure. I will.” , CEO and co-founder of The Startup Race Ltd.
Over 500 companies took part in the £10,000 Startup Race, with entrepreneurs particularly competitive towards the end of the race. Using an FCA-regulated open banking data aggregator, the Startup Race team painstakingly analyzed and validated each bank transaction reflecting the sales achieved by Startup Racers each week. As a result, the £10,000 Startup Race League table changed weekly, with Priyanshu Nath winning the most sales overall.
The award-winning House of Tula puts sustainability at its core and focuses on personal journaling as a founding principle. House of Tula was born in 2022 following the personal journey of founder Priyansh Nath, in which journaling played an important role. She discovered that writing on textured paper gave her a tactile experience that she couldn’t get on her digital device, and thanks to the beautiful aesthetics of the journal, she began to treat it like an accessory on a regular basis. I now carry it with me. With this in mind, she has taken up the challenge of developing products that appeal to more people like her, working with journalists, artists, architects and others to create sustainable high-quality paper, beautiful designs, and lovely designs. We have discovered that it is also popular with other customers who appreciate the feel of it. of textured paper.
Olmedo of London is an innovative clothing company founded by Mariely Macias Olmedo. Mariely Macias Olmedo is a female immigrant entrepreneur from Mexico who studied fashion at her master’s level at the Instituto Marangoni in Italy. Fusing a fusion of authentic Mexican embroidery and western inspiration, she focuses on creating contemporary garments for women.Olmedo is one of her main hallmarks in the luxury market. would like to introduce Handcrafted processes and authenticity that create collaborations with British artisans and creatives.
Mariely Macias Olmedo, founder of Olmedo of London, said: “Technical challenges, management tasks, and design approaches can be very difficult to wrap up in very specific deadlines. We were able to approach it and we will continue to build beautiful projects and continue to improve in all areas of our response.”
The Startup Race methodology draws on an iconoclastic startup methodology first developed by Steve Blank, the godfather of the Lean Startup movement. In a 2013 blog post, it’s time to play Moneyball: Investment Readiness Levels. Joining the Accelerator gives participants access to the world’s best lean startup resources to validate their ideas and grow their business. I was able to develop models and personal profiles to attract co-founders. Other free Leanstack resources include Foundations and Business Model Design Playbooks, Lean Canvas & Traction Roadmap tools, and more. The Startup Race team helps entrepreneurs set up a UK company, open a UK business bank account and start making sales as soon as the competition starts. Through The Startup Race process, a number of high net worth individuals will observe the team’s performance over the course of his The Race and will be introduced to companies that may consider helping at the end of the programme.
For more information on The Startup Race, please visit WWW.TheStartupRace.com.
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About the Startup Race
Startup Race is an accelerator program focused on proving that entrepreneurs are the most successful through sales and revenue, not perfect pitches. The program was launched in 2014 when young entrepreneurs asked Schumark, who was hosting an Entrepreneur League meetup at the time, if and how the startup process could be gamified. was devised for Shoemark decided that business competition using Pirate Metrics (his AARRR popularized by Dave McLure) was the answer. He soon teamed up with Michael Clouser, his former Silicon Valley venture capitalist, Dot Edu Ventures, who led the Edinburgh-Stanford link at the University of Edinburgh. Michael is also a Professor of Entrepreneurship and holds a Bachelor’s/MBA from Cornell University and a Master’s/PhD from the University of Edinburgh. The team has also partnered with Edinburgh-based entrepreneurs, investors and students to support fast-growing startups in the UK and around the world. For more information on The Startup Race, please visit WWW.TheStartupRace.com.
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CONTACT: CARSON QUINN ZindseyMEDIA public relations for THE STARTUP RACE 312.339.9779 CARSON@ZINDSEY.COM
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