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Manon Dave chats with members of the Hip Hop Society Sreng Maz Palevan with permission from Varsity
In November 2020, when I was still an undergraduate at the University of Leeds, I was reviewing Che Ringo’s debut album. worst generationExcited about the production of the album, he tweeted “YOOOO WHO TF PRODUCED THE WORST GENERATION”. I found out that I had the opportunity to network with the person who made the track Che raps on her Twitter.
“I realized that vertical networking is possible without spamming someone’s DMs.”
A few hours later, when I checked my phone, I saw that Che had liked the tweet. In the comments, the album executive his producer Manon Dave had left a raised hand emoji. Manon noticed I was from Cambridge and replied that he was also from here and that I was glad I enjoyed his work. I was thrilled that the producer of this year’s best album was another person from Cambridge. He realized that vertical networking was possible without spamming someone’s DMs.
Anyone who’s heard “Dark Days” or “South” knows Manon’s talent as a producer. I had the pleasure of meeting him on Twitter and continued following his standings and achievements the following year. After attending the Hip-Hop Society this year, I reached out to Manon and learned that I needed to ask college hip-hop fans, music producers, and other musicians to give talks.
The Hip Hop Society hosted Manon last November. .
Manon first said that, as a Cambridge native, he was more excited and nervous about speaking at Cambridge University than when he was speaking in front of 2,000 people at the Barbican Center just three months earlier. Manon later said that at Oxford he spent a year studying artificial intelligence (this was a betrayal to the Cantabrian audience!).
“You can be a niche within a niche, like a lo-fi homework girl.”
Ollie, president of the Music Production Society, asked Manon:
Manon replied: Previously, when we created Rap Metal, we targeted around 130,000 people. On the other hand, now you can be in a niche within a niche, like a lo-fi homework girl, mood producers who make her music the same amount as her Dua Lipa who has a huge team behind her. is earning “
When asked if social media image and marketing were more important than talent, Manon said he discovered Che Lingo on YouTube while browsing for the next artist (before Che had a manager). not even). He emphasized that both talent and internet presence are important to stand out in today’s market.
Manon also talked about working with Idris Elba to produce the song “Biggest,” which was featured in an iPhone 14 ad. Audiences were amused to hear how the track was originally made for Elba’s “Daily Duppy,” but the duo thought it was “corny” and did nothing . It was when they unsuccessfully tried to create a track dedicated to advertising that Manon decided to submit “Biggest” and landed him one of his most iconic placements.
After meeting Manon and listening to his advice for young producers, songwriters and musicians, I realized that a lot of networking and success in the music industry happens spontaneously and unexpectedly. Therefore, it is best to maximize your luck and potential through creativity and a genuine interest in other talented people. In fact, it’s a pretty good description of how I’ve been able to connect with the best producers in my hometown, two years after my musical euphoria-induced lockdown tweets.
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