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FILE – Flo Rida performs on stage at iHeartRadio 93.3 FLZ’s Jingle Ball 2022 Presented by Capital One on December 16, 2022 at Amalie Arena, Tampa, FL. (Photo: John Parra/Getty Images for iHeartRadio)
Hip-hop artist Flo Rida The man, whose real name is Tramar Dillard, was awarded an $82.6 million prize by a jury in South Florida on Wednesday.
Dillard and his production company, Strong Arm Productions, filed a complaint in Broward County Court in May 2021, alleging that Boca Raton-based Celsius Holdings violated a contract with him and subsequently attempted to conceal funds. filed a lawsuit.
of rapper and singer The company said it failed to comply with the terms set out in the warranty contract.
“Basically, I helped bring this company to life. All we were looking for was people we could trust who acted like family,” Dillard told The Associated Press. They forgot about me when it came to the success of
Rapper Tramar Dillard, better known as Flo Rida, appears at the Broward County Courthouse in Fort Lauderdale, Fla., on Tuesday, Jan. 10, 2023.
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Dillard served as a brand ambassador for Celsius from 2014 to 2018, according to the complaint. During that time, he played a “key role” in ushering in a new era of “brand development, growth and expansion for the company”, resulting in exposure to millions of users. The Associated Press reported.
Dillard and his lawyers argued that the partnership paved the way for Celsius to expand its product portfolio. This includes powder products and a new line called Celsius Heat in conjunction with Flow his rider partnership.
The company has consistently sold the powder and made a profit–Since then, foam products.
Lawyers for Celsius argued in court and in previous filings that the company saw its greatest success after Dillard’s guarantee contract ended, adding that “other business decisions” led to the increase. sales and stock prices.
Celsius may appeal the judgment.
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Attorney John Eustal said Dillard wanted the promised 1% ownership and would be happy to do so accept stock instead of money awarded by the jury.
Uustal said Dillard liked the product and said the four-year partnership was “very successful.”
“There were some benchmarks, he was supposed to take stock when certain things happened, and there was a dispute about whether or not those benchmarks were reached,” said Uustal. said Mr. “So what was this?”
Dillard said he was out of the legal battle and would like to work with the company again in the future.
“I’m still the owner of the company,” Dillard told The Associated Press.
The Associated Press contributed to this report.
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