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Hip-hop artist Flo Rida, whose real name is Tramar Dillard, won an $82.6 million prize from a South Florida jury on Wednesday after winning a lawsuit against a Celsius energy drink.
Dillard and his production company, Strong Arm Productions, filed a complaint in Broward County Court in May 2021, alleging that Boca Raton-based Celsius Holdings violated a contract with him and subsequently attempted to conceal funds. filed a lawsuit.
The rapper and singer said the company did not comply with the terms set out in the warranty contract.
“Basically, I helped bring this company to life. All we were looking for was people we could trust who acted like family,” Dillard told The Associated Press. They forgot about me when it came to the success of
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Rapper Tramar Dillard, better known as Flo Rida, appeared in court in Broward County, Fort Lauderdale, Florida, on Tuesday, January 10, 2023. Celsius energy dr (Joe Cavaletta/South Florida Sun Sentinel, AP, via Poole)
Dillard served as a brand ambassador for Celsius from 2014 to 2018, according to the complaint. During that time, he played a “key role” in ushering in a new era of “brand development, growth and expansion for the company”, resulting in exposure to millions of users. The Associated Press reported.
Dillard and his lawyers argued that the partnership paved the way for Celsius to expand its product portfolio. This includes powder products and a new line called Celsius Heat in conjunction with Flow his rider partnership.
Since then, the company has consistently sold its powdered product and made a profit.
Attorneys for Celsius argued in the court and in previous filings that the company achieved its greatest success after the end of Dillard’s guarantee agreement, adding that “other business decisions” led to increased sales and share price. rice field.
Celsius may appeal the judgment.
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Attorney John J. Ustal holds a can of Celsius powdered drink that is part of the warranty agreement between Florider and the company in Broward County Courthouse in Fort Lauderdale, Florida, Tuesday, January 17, 2023. (Joe Cavaletta/South Florida Sun Sentinel, via AP)
Attorney John Eusthal said Dillard wanted the promised 1% ownership and would be willing to accept the stock in exchange for the money the jury awarded.
Uustal said Dillard liked the product and said the four-year partnership was “very successful.”
“There were some benchmarks, he was supposed to take stock when certain things happened, and there was a dispute about whether or not those benchmarks were reached,” said Uustal. said Mr. “So what was this?”
Dillard said he was out of the legal battle and would like to work with the company again in the future.
FILE – Singer Flo Rida performs at halftime during the NFL football game between the New York Jets and the Denver Broncos in Denver on Sunday, September 26, 2021. (AP Photo/Jack Dempsey)
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“I’m still the owner of the company,” Dillard told The Associated Press.
The Associated Press contributed to this report.
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