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Hinge Health announced Monday morning that it has hired Deborah Conrad as its first chief marketing officer.
Conrad will focus on bringing the Hinge Health brand into new and existing markets while enhancing the experience of its customers and partners, the company said.
Hinge Health is a digital clinic for chronic pain that offers programs that go beyond traditional physical therapy. We focus on providing virtual care, advanced sensor technology, and a complete clinical care team for patients with chronic pain and musculoskeletal disorders.
“Deborah is an exceptional marketer and leader with a history of building world-class marketing organizations,” said Jim Parsley, president of Hinge Health, in a press release. “She joined the company at a time of tremendous growth and momentum. Her expertise will help us scale our business for greater impact as we enter the next phase of our exciting journey. will help.”
Conrad brings nearly 30 years of experience in marketing leadership to the role, including 28 years at Intel where he most recently served as Chief Marketing Officer.
At Intel, Conrad held various global marketing and business development roles, including his longest tenure as Chief Marketing Officer. She previously served as Chief Marketing Officer at Grand Rounds Health (now she is Include Health) and interim Chief Marketing Officer at NovaSignal.
“I am honored to have the opportunity to work with all of Hinge Health’s world-class physical therapists, health coaches, physicians, technology leaders and business innovators,” Conrad said in a statement.
She noted that the company’s new brand line, Every Body Moving, is “motivating and encouraging” for people with chronic pain and musculoskeletal conditions.
In early January, Hinge Health launched a physical therapy home visit service aimed at individualizing care for patients with musculoskeletal problems. Home visit services combine virtual care with in-person visits and are intended to provide patients with both the ease of online appointments and the opportunity to meet in person with a healthcare provider for joint pain assessment. .
In a press release, Hinge Health also said the home visit program aims to reduce transportation and access barriers to treat more marginalized patients. It followed a $300 million Series D financing in 2021. At $3 billion.
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