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Research Triangle Park, North Carolina (WNCN) — Students at the state’s HBCU are learning how to help black entrepreneurs grow their businesses.
It’s part of the “Data Trade Gateway” program hosted by the state of North Carolina and technology company Lenovo. In this program each student is paired with a business owner. The student will make sense of the data and help them make decisions.
Friday’s kickoff training session will include more on how everyone can predict data and use those numbers to help businesses understand which products are working and which aren’t. I learned.
Lenovo Chief Marketing Officer Gerald Youngblood said:
Shanice Dansby, a Management Information Systems major at Winston-Salem State University, helps young entrepreneur Eden Byrd and her parents, Michael and Ebany, predict data and use numbers in business.
“Create trendlines to see how well they’re doing or if they need to improve in certain areas to get more customers,” Dansby said.
“This opportunity helps us know what to do once we have the data back. We don’t really know what to do other than to put it on the market and see if we can sell it,” says Ebany Byrd. .
This is a semester-long program and at the end of the semester, students will describe how this has helped their respective businesses.
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