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Half of all apps didn’t last 30 days before being uninstalled due to increased competition, misleading ads, and fear of cyberattacks.
That’s according to AppsFlyer’s new app uninstall report, 49% of downloaded Android apps in 2022 will be uninstalled within 30 days of download, and half of them will be uninstalled within the first 24 hours. understood.
Gaming apps had the highest uninstall rate, with 65.87% not lasting for a month.
Social apps followed at 59.71%, followed by educational apps with 53.4% removed within 30 days. This was followed by apps from utilities (52.63%) and finance (44.98%), with travel apps having the highest retention rate, with only 31.11% of him uninstalled within a month.
“Removing an app from a device could be considered an aggressive move and is a clear indication that something is wrong,” explains AppsFlyer’s report.
“Understanding why, when and which users uninstall apps is critical in the fight against churn. In a freemium-dominated space, ensuring continued use is critical to success.” Without it, monetization becomes nearly impossible.”
This report shows 5 reasons to remove an app immediately.
1) Increased number of apps available to users.
2) Expectations are so high that there is often a gap between what is promised in the campaign and the actual app experience.
3) A state of discovery, especially in games, where apps are installed without much thought and are quickly uninstalled.
4) User device storage is limited as the use of high resolution photos and videos increases.
5) Data privacy concerns make users more suspicious of apps asking to share sensitive data.
Despite these high bounce rates, Android user loyalty appears to have declined further in 2021, with an 8% drop in uninstall rates in 2022.
Australians are far more loyal than the global average, uninstalling apps only 31.8% of the time within 30 days.
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