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Japanese advertising giant Hakuhodo has acquired a majority stake in independent agency group MA&TH Entertainment Network to boost its presence in India.
Hakuhodo Acquires Indian Entertainment Network MA&TH
A Mumbai-based agency group that specializes in creating content for clients such as film producers, studios, streaming platforms, broadcasters and international brands.
MA&TH is considered one of the leading entertainment marketing agencies in India and is involved in the marketing activities of most films and shows produced in India.
MA&TH Group includes Marching Ants Advertising established in 2001 and Trigger Happy Entertainment established in 2007. These agencies merged in 2019 and offer a wide range of services from marketing strategy building to creative and content production, digital media and digital activation.
The acquisition follows a number of joint projects between MA&TH and Hakuhodo’s martech digital agency AdGlobal 360 and activation agency PMG, both based in New Delhi. The acquisition will bring the agency closer together to drive further growth.
Shuntaro Ito, senior executive officer at Hakuhodo and president and CEO of Hakuhodo International, said the acquisition will allow the Japanese advertising agency group to establish a presence in Mumbai, the epicenter of India’s advertising industry. said he could.
“I am confident that MA&TH will lead the growth of the Hakuhodo Group as a whole to the next level by collaborating with offices in Japan and Southeast Asia outside of India, especially in the area of entertainment business.”
Amit Chandra, co-founder and CEO of MA&TH said: Hakuhodo’s approach to business, talent and creativity fits perfectly with our vision for growth for both employees and clients. Our focus is to further strengthen our leadership position in India and the Asia-Pacific region. ”
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