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Gupshup Appoints Vartika Verma as Senior Director of Global MarketingConversational engagement platform Gupshup has announced the appointment of Vartika Verma as Senior Director of Global Marketing.Velma leads Gupshup’s overall marketing strategy that helps drive strategic growth, innovation and value for shareholders and customers worldwide.
With over 15 years of experience, Verma brings expertise in technology, products and growth marketing. Most recently, he served as Vice President of Yellow.ai, leading global marketing initiatives including entering new markets, growing and expanding ARR.prior to At Yellow.ai, she led large international marketing teams in hyper-growth environments for Directi, Rocket Internet, Hike and Payoneer.
Beerud Sheth, CEO and co-founder of Gupshup, said: Conversational Messaging With her deep experience in her space, we are excited about the new ideas and opportunities she brings to marketing her Gupshup. ”
“The conversational AI market is growing and evolving rapidly, driven by advancements in AI capabilities that enable companies to deliver 10x better CX. Expansion into new products and geographies is critical. Participated in Gupshup at a time when CPaaS and Conversational AI solutions around the world,” said Verma.
The company says Patwardan is a problem solver and a brand and business builder. Years of extensive advertising experience, as well as a decade in various marketing roles, the company added in a press release.
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