NORTHAMPTON, MA / ACCESSWIRE / December 29, 2022 / Godadi
Leveraging our deep expertise as the world’s largest service platform for entrepreneurs worldwide, GoDaddy Inc. you give power The pilot cohort proved the power of one-on-one personalized coaching for entrepreneurs looking to enhance their small business’ digital presence and branding.
GoDaddy You Empower is a 12-week, skills-based, full-time employee volunteer initiative in which employees Powered by GoDaddy Nonprofit Community Partner. The goal of this pilot was to provide GoDaddy employees with a rich professional development experience while providing the additional digital support and training needed by microbusinesses with the Empower by GoDaddy program. Developing website creation and digital presence skills, along with other important marketing, social media and branding tools, was a top priority for most of the participating entrepreneurs.
Empower by GoDaddy is the company’s flagship social impact program, providing digital tools, training, and resources to entrepreneurs in underserved communities to accelerate small business initiatives. Empower by GoDaddy works with nonprofit partners to understand the local community and small business landscape, identify gaps, and develop customized neighborhood-based programs to support entrepreneurs every step of the way. is working on
Empower by GoDaddy developed You Empower, a 12-week pilot in which three GoDaddy employees teamed up with three Empower by GoDaddy nonprofit partners (both virtual and in person). Early program partners included Impact Hub Baltimore, the Better Business Bureau of the Pacific Southwest, and Alabama Small Business Development Center (SBDC) at Alabama State University.
At the end of the pilot cohort, Empower by GoDaddy’s non-profit partners learned that the one-on-one attention, deep expertise, and very encouraging personal support of GoDaddy volunteer coaches helped the participating entrepreneurs’ website content. , strategy and operational progress. Feedback shows that trusting and caring relationships nurtured through the coach’s personalized, constructive guidance and accountability have helped entrepreneurs successfully create or update their websites, leading to stronger marketing and digital initiatives. was able to build
GoDaddy You Empower Volunteer Mesha McMiller explains: “Entrepreneurs wanted to reach more customers through driving product purchases, scheduling appointments, etc. So we help them reach their goals and get where they want to be. did.”
All three GoDaddy You Empower volunteers were asked to keep diaries reflecting their personal and professional experiences over a 12-week period and were interviewed upon completion of the program. Here are their reflections:
“Over the years, I have accumulated a wealth of knowledge, which has allowed me to successfully connect customers with the right products to meet their needs in the way of websites, digital media and server technology. Empower has allowed me to get them, not only have I been able to connect with entrepreneurs in a personal way, but I have also been able to help them publish and revamp their websites and social media pages. We have also been able to act as a consultant and coach as they get started and start planning to grow their online audience. They were enthusiastic about doing, learning and finally presenting their work. The experience was very satisfying and empowering. Not just the entrepreneurs who provide our services, but other employees here at GoDaddy.” – Mesha McMiller, GoDaddy Website Specialist II
“You Empower has given me the ability to work in the field with people I always connect with – small businesses have an impact on their communities. Through seeing them in their first online win – what I had been using GoDaddy for years it finally clicked. I couldn’t be more grateful for this opportunity and can’t wait to see the program grow and help. Others feel the same.” – Cody Mahaffey, GoDaddy Marketing Services Account Manager III
“This experience gave me the opportunity to see things I hadn’t seen before. [being in Alabama]This program has helped me understand who I am, the uniqueness of who I am. I am now more confident in my work. Anyone can help lean back and stretch more. ” – Desmond Sweet, GoDaddy Learning Program Manager
For other businesses looking to build full-time, skills-based employee volunteer assignments with community partners, GoDaddy offers the following key insights from the You Empower pilot.
Think very carefully about the community partners you choose We work together by defining clear criteria, vetting partners and conducting site visits. It is important that partners are able to meet clear expectations of both the corporate partner and their organization.
Create and implement an engaging and thorough pre-training program For employees, including an overview of tools available to support volunteer coaching and delivery. Background for non-profit partners and players. Insights about the community and participants.
Don’t underestimate the importance of face-to-face time Deliver meaningful and impactful experiences for your employees, program participants, and nonprofit partners.
believe in the importance of testing and learning And embracing the mindset of “learning by taking action without fear of failure” helps us achieve our social impact program’s mission and business goals.
April Skeete, Employee Engagement Leader at GoDaddy, said: “We are extremely proud that GoDaddy truly is there for the entire entrepreneurial journey, providing ongoing support regardless of the entrepreneur’s situation or background. It shows how GoDaddy lives up to its mission to make opportunity more inclusive for everyone.”
Empower by GoDaddy Spotlight Series:Empower by GoDaddy partners with nonprofits in different regions of the world to reach previously inaccessible people by providing skills training, resources and mentoring to accelerate their business journey We aim to This article is part of our Empower by GoDaddy spotlight series that shines a light on the individuals who make this unique initiative possible.
See additional multimedia and other ESG storytelling from GoDaddy at 3blmedia.com.
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