Gabrielle Valdez Dow: Green Bay Packers VP of Marketing on unique challenges facing historic franchise | NFL News

Gabriel Valdes Dow, VP of Marketing, Green Bay Packers: Her Huddle celebrates the stories of women working in and around the NFL.You can listen to the podcast below

In the latest Her Huddle podcast, Hannah Wilkes talks with Gabrielle Valdez Dow, Green Bay Packers’ Vice President of Marketing and Fan Engagement, about the unique challenges facing historic franchises, the maiden voyage to London this year, and the young We talked about the NFL’s efforts to attract generations. The number of female fans has also increased.

Valdez Dow has 20 years of experience in professional sports, having worked in the NBA and NHL, as well as the NFL. In the NFL, he served as vice president of marketing during the 2012 season of winning Baltimore where he won the Super Bowl with the Ravens.

Valdez Dow, who joined the Packers in the summer of 2014, said: her huddle – Latest Episodes Available Below – Her “Unique!” experience working for the third oldest franchise in the NFL.

“My job is to manage our brand and keep it in the best possible light.

“And we use this word stewardship as part of our mission statement and values… caring for this team and brand that will be here long after I’m gone.

“It’s about 102 years old. It’s really special and unique. There’s no other team like it.

“My motto is to do the best for my team, my community and my fan base around the world.

“We are a small town, but we have the heart of a big town.”

Aaron Rodgers and the Packers play their home games at 81,441-capacity Lambeau Field, which nearly rivals the entire population of Green Bay.

Green Bay, Wisconsin has a population of just 100,000, but the Packers’ support within the community is fierce, making them a highly successful global brand that reaches across borders.

The 81,441-capacity Lambeau Field, home of the Packers, has a season ticket waiting list for nearly 50 years as a testament to the team’s traction.

No wonder the franchise was so reluctant to give up one of those prized home games in order to play an international series match abroad. Until it was the last of the NFL teams.

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Highlights from the New York Giants’ game against the Green Bay Packers at Tottenham Hotspur Stadium in London earlier this season

“We don’t travel much,” says Valdez Dow. “When you have a community of 100,000 people, home games are an economic windfall.

“But coming here is great to reach out to fans around the world on this side of the pond and strengthen our reach.

“We know they’re missing something in that community and that people’s lives and businesses matter there, but we’re bringing our brand here and celebrating it here in the UK. , it would be great to bring a piece of Lambrusco to London.

“We are so excited to be part of this community and share our fandom with the British people.”

Valdez Dow also spoke about the growing influence women have on professional sports marketing and shared her experience working in the industry.

“Don’t guess the female fans because they might be there for a specific reason,” she said.

“A lot of the time, women control the purse strings, but how do we connect with her? What are those symbiotic relationships? What is the reason for being a ticket holder, a supporter in some way?

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“The league has made a systematic effort to engage more with its female fans – and understands their touchpoints.

“It’s tough. It’s not going to happen overnight.”

She added: “When you’re in this business for a long time, you grow.

“My advice to women advancing in this career is to make sure you have a seat at the table and work harder. You need to stand out, so work harder than your opponent. [team president and CEO] Mark Murphy is humble.

“As a woman in this industry, I have no scary stories. I am very blessed.”

Her Huddle is a new show celebrating the stories of women working in and around the NFL. Subscribe Now: Apple Podcasts | Spotify | Speakers