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In a sprawling informal enclave in the heart of Nairobi, a young man is changing the history of the fashion business. At David Ochien’s workshop in Kibera slum, all stitches are made with great precision, resulting in high-quality costumes.
Inspired by his days as a dancer, David created his fashion brand, Lookslike Avido. His customized outfits at the time were liked by many and he decided to try his hand at the fashion industry.
“LooksLike Avido” achieved massive growth and was able to break through the international fashion business. This is something Ochieng is very proud of and wants to share.
“So far, I’ve been able to dress up people like Chronix, I’ve been able to dress up Buju Banton, Ty Dora Sain, Bruno Mars, Alleyne, Cecil, Christopher I was able to dress Martin, Roman Virgo, Jah Cure and then I worked with Beyoncé on Black Is King,” he says.
Ochieng added that the album highlights his brand as one of the fashion companies that supports human nature and how people live in society. ”
20% of all sales from “Lookslike Avido” will be donated to the Avido Foundation for community empowerment projects and education for bright students in the slums.
“We have a program like a sewing program. Apart from the sewing program, this sewing program is like teaching deaf women and young mothers how to make clothes. Once we know, we can introduce people who can give them clothes.You can join an internship or look for an internship of your own.Then when you are really good at sewing, You can introduce people who will hire you, or you can start your own business.”
Many of the Avido Foundation beneficiaries are guaranteed a better future because of the efforts David made to change their lives.
“I was able to make these shorts. After training, I hope to be employed or open my own business,” she told Africa News’ Kenya correspondent Ronald Agak. rice field.
The “Lookslike Avido” at the helm of the covid-19 pandemic mass-produced face masks that were distributed free of charge to Kibera residents.
So who says fashion designers in one of East Africa’s biggest slums can’t get global attention and accolades? Ochieng is one of the outliers proving this wrong. It’s one.
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