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French regulators today fined Apple €8 million for violating French data protection regulations with targeted App Store advertising. France’s National Commission for Informatics and Freedom (CNIL) says Apple did not obtain consent from French iPhone users before using identifiers to show targeted ads in its iOS 14.6 update.
Apple collected information and used that data for advertising by default. According to CNIL, users had to perform “many actions” to turn off ads in the privacy section of the Settings app. As a result, the CNIL found that Apple had violated Article 82 of the Data Protection Act and imposed a sanction of €8 million.
The CNIL service automatically reads identifiers by default on older versions of the iPhone operating system, 14.6, for several purposes, including to customize the advertising ads displayed in the App Store when a user visits the App Store. I discovered that Terminals that do not collect consent.
and statement to luckPatrick Magee ofApple said it was “disappointed” with the decision and its plans to appeal, noting that it only uses its own data for personalized ads.
Given that the CNIL has previously recognized that the way search advertising is served on the App Store prioritizes user privacy, we are disappointed with this decision and plan to appeal.
Apple Search Ads outperforms any other digital advertising platform we know of by giving users a clear choice as to whether or not they want personalized ads. Additionally, Apple Search Ads does not track users across third-party apps and websites and uses only first-party data to personalize ads. We believe privacy is a fundamental human right and users should always decide whether and with whom to share their data.
Today’s fines date back to a 2021 investigation launched by the CNIL following complaints from the French Digital Association. France Digitale, a lobbying group representing startups and venture capital firms, said the iOS 14 update does not comply with European protections for personal data. Since then, Apple has changed how targeted advertising works, as well as the opt-in and opt-out procedures.
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