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Businesses and consumers have been using conversational marketing automation for several years.InvesThe areas of conversational technology and automation are also expected to grow. So how will this field evolve and expand in 2023? Anu Shukla, co-founder and chairman of Botco.ai said:stock Four predictions for continued growth in this sector over the next year
Conversational marketing automation is no longer a new technology. It’s already common for consumers to use virtual agents to learn more about a company or complete a screening phase on their website. As a result, companies are investing heavily in conversational channels where their market can be reached. About $300 billion by 2025according to Statista.
Marketing professionals are leveraging how intelligent chat technology simplifies interactions with brands to drive several advances that are just beginning to pay off. Some even generate profits that exceed the limits of marketing itself. Here are his four predictions for how the field will continue to evolve and expand in the year ahead.
Virtual agents become demand generation tools
Chat marketing solutions are synonymous with demand generation technology at the top of the funnel. That’s because conversational AI has historically been a tool for navigating websites, answering simple questions, and routing leads to sales. But that’s just the beginning of what technology can do, and in 2023, businesses will embrace far more of these opportunities.
Business owners are starting to use intelligent chat for more than basic product questions and site navigation. Instead, customers and prospects use conversational AI as part of their medium-to-low funnel communication. botco survey A paper published in early 2022 found that:
- 11% of prospects request a quote from a virtual agent.
- 16% of people ask virtual agents where their business is located.
- 16% of consumers rely on virtual agents for customer service requests.
- 12% of respondents use a virtual agent for technical support.
- 9% of respondents use a virtual agent to generate personalized recommendations.
Read more: Chatbots as CRO Tools: How Conversational AI Can Help Convert More Leads
Additionally, conversational AI extends beyond branded websites. The same tool can deliver SMS texts, interact with popular messaging apps, reply to social media posts, and much more. A staggering 98% of marketers agree that intelligent chat has a positive impact on the customer’s entire journey. That means increased conversions, fewer customer service requests, increased brand affinity, and more.
Virtual agents are deeply integrated with robotic process automation (RPA)
Another advantage of digitization is that companies can use two separate and complementary tools and combine them into one integrated solution. Conversational marketing has great potential in this environment because it can be easily combined with multiple products, from messaging apps to reporting tools. But the marriage of conversational AI and robotic process automation (RPA) offers the most likely opportunity. RPA is software that can manage operational workflows behind the scenes.
What makes virtual agents and RPA such a natural fit? Combining these products streamlines the intake while improving the customer experience. For example, in healthcare, patients can use intelligent chat to answer screening questions without waiting in long lines. Conversational AI processes the details of this conversation and sends it to her RPA, automatically filling out documents and forwarding key information to technicians and other staff. As virtual care becomes the norm, these tools will help healthcare professionals serve patients more effectively while maintaining a high-quality service experience.
Conversational AI drives the digitalization of healthcare
COVID-19 has proven that the healthcare industry needs more tech support to accommodate patients who are struggling to reach doctors and practitioners through traditional methods. Even as the world of healthcare reaches the new normal, investments in digitization are paying off in the form of streamlined and accessible telemedicine and virtual healthcare services.
Conversational AI is a critical technology to keep these systems running efficiently. for example, 55 Poison Control Centers in the United States. In 2020, these facilities responded to his 2.1 million poison exposures at an average rate of 15 seconds to 1 for him. And before considering patients who may be too embarrassed and embarrassed to talk about consuming dangerous substances and refuse to contact a human operator.
A virtual agent can provide the same general toxic exposure advice with minimal hold time and without fear of stigma. Otherwise, cases can be quickly escalated to human agents who can be kept free in situations where expertise is required. The same technology can be used to privately respond to mental health inquiries with services that set up future appointments or provide recommendations for addiction services. Properly implemented and properly involving human caregivers, intelligent chat is well suited to manage patient inquiries and improve outcomes.
More information: Conversational ABM: A Solution to Personalization Challenges at Scale
Smart technology replaces inflexible marketing solutions
Above all, conversational AI will continue to grow in 2023. Because marketing automation is a huge boon for businesses of all kinds. For example, companies have had great success with his SMS appointment reminders, promotional email his campaigns, and other automation tools. But as technology continues to change, so do customer expectations. This means that your existing set of marketing tools will no longer be sufficient to keep your customers happy.
Traditional automation products are rigid and unable to keep up with the latest marketing channels and innovations. Smart technologies such as conversational tools can more effectively adapt to changing consumer preferences. This makes it much easier to navigate to where you can find your customers and customize your virtual agent to different formats (SMS texts, social media posts, even video chats, etc.).
Regardless of industry, enterprises need smart technology solutions that are flexible, easy to use, and widely compatible with their technology stack. Conversational AI meets these needs at every stage of a customer’s journey, whether it’s educating prospects, converting leads, or providing support. Recent advances make it clear that this area will grow in the near future and beyond, boosting the much-needed customer experience.
What are your predictions for the growth of conversational marketing automation in the next year? Share with us Facebook, twitterWhen LinkedIn.
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