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Force Marketing, an innovative marketing technology company whose family of brands offers the automotive industry’s most complete and comprehensive suite of lifecycle marketing solutions, is currently exhibiting at the major automotive trade show in Dallas, Texas. We will announce Audience IQ at the NADA Show 2023. Audience IQ is a full-fledged Customer Data Platform (CDP) that helps auto dealer groups improve customer experience, increase marketing effectiveness and return on investment in advertising.
Force Marketing President and CEO John Fitzpatrick said: “Over the past seven years, we have invested $14 million to develop and perfect this robust platform that enables auto dealers to fully understand their customers and their needs, provide them with the best possible experience, and improve sales performance. Our larger vision is to help drive customer lifetime value in the automotive industry, transforming the brand and consumer experience with improved communications. ”
The Audience IQ platform collects, cleans, manages, and analyzes first-party customer data to provide a comprehensive view of automotive customer preferences, behavior, and interactions with dealers. Dealers can segment customers and send relevant, personalized communications and offers to build stronger customer relationships and drive loyalty and repeat business.
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“Audience IQ enables real-time tracking of consumer engagement across personalized direct marketing campaigns, digital advertising channels, social media, CTV and streaming audio platforms,” said Jason Moore, general manager of Kia Atlanta South. increase. “It also improves consumer propensity scores to purchase, which are then converted into leads by dealer reps so they know exactly where the customer is in their journey. A win for our customers!”
The platform tracks all marketing KPIs, lead conversions, store visits, and provides complete end-to-end attribution of every dollar a client invests in their marketing mix. This allows the force marketing team to review performance and enable dealers to quickly make optimization decisions to further maximize both return on advertising spend (ROAS) for sales and services.
“Audience IQ benefits dealers by giving them a one-stop view of the customer from sales to service!” Jessica Rapp, Director of Client Success, Force Marketing, said: said to “By using this intuitive platform together, we can help our dealer partners make fast and clear decisions. , is an industry game changer.AiQ coordinates and streamlines client relationships and ensures that all our work is done in a private, safe, secure and compliant environment. It gives me peace of mind knowing that I am there.”
Some of the many Audience IQ benefits built into its infrastructure include:
- Real-time data vulnerability scanning and testing
- Frequent data penetration testing on all systems
- Multi-factor authentication on all systems and data access points
- All third-party vendors are vetted for the same level of compliance
- Enterprise-grade phishing and spam protection
- Frequent user training on documented and tested policies
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