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Marketing is where the magic happens. These are the people who make sure your martech stack isn’t bogged down. They are the maestro, modeler and maker, making sure the train runs, the data is digestible and the necessary programs are there. Where would we be without them? too scary to think about. Here is his list of MOps experts with a professional ear.
Darrell Alfonso
Darrell is Director of Marketing Strategy and Operations at Indeed and former Global Marketing Operations Lead at AWS. He is the author of “The Martech Handbook: Build a Technology Stack to Acquire and Retain Customers.” In addition to speaking at numerous conferences, Darrell has been named one of the Top Martech Marketers in the U.S. by Propolis 2022 and in 2020 he was named a “Top Martech Marketer to Follow” by the Martech Alliance. was selected as one of his He is a regular contributor to both MarTech and his MarTech conferences and is popular. You can find all his articles at this link.
Eddie Reynolds
Eddie started his first company when he was 14 and has been in business for many years. “I had a tax ID number, a legal entity, a company name. I even had his IRS come after my dad for sales taxes I didn’t report properly.” Now he’s CEO of Union Square Consulting I am also a profit management strategy consultant. He publishes the RevOps Weekly Newsletter and the RevOps Corner podcast. Eddie’s large following on his LinkedIn is a testament to the quality of the insights he shares on his LinkedIn about sales, marketing, service, and management roles.
Sarah McNamara
Sara is an award-winning marketing and sales operations expert with awards for Salesforce (Pardot), Adobe (Marketo), Drift, LeanData and more. She is Senior Manager of Marketing Operations and Martech Stack (+ Strategy) Solution Architect at her Slack. That, and her passion for leveraging technology and processes to improve the experience of marketers, sales reps, and prospects, explains why she’s a regular guest on her MOps podcast. increase.
Ali Schwanke
Ali is the CEO and founder of Simple Strat. The company specializes in helping businesses get the most out of his HubSpot. This includes everything from CRM strategy and setup to marketing automation and content creation. Also, “#1 Unofficial YouTube Show for HubSpot Tutorials”, he is the host of HubSpot Hacks and a guest speaker at the MarTech conference.
Mike Rizzo
Mike’s career in marketing operations has shown him that there is a genuine and important MOps community. That’s why he founded MO Pros/MarketingOps.com, a fast growing online community for people in the marketing business. He’s also co-host of Ops Cast, a weekly podcast.
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About the author
Constantine von Hoffman is editor-in-chief of MarTech. A veteran journalist, Con has covered business, finance, marketing and technology for CBSNews.com, Brandweek, CMO, Inc. City of the Boston Herald He is Editor of NPR News He is a Producer and Contributor to Harvard Business Review, Boston. Magazine, Sierra, and many other publications. He is also a professional stand-up comedian, speaks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and board games, and is the author of his realism novel John Henry the Revelation. I have. He lives in Boston with his wife Jennifer and his dog, too many and too few.
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