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Welcome to Marketing Morsels, Adweek’s weekly roundup of marketing news you may have missed. See sample stunts and campaigns for Turo, Uber Eats, Instacart, and more in this week’s selection. Enjoy the assortment!
Taste #1: Watch 8 Fire Nights with Yeezy Shoes Burning
In light of Kanye West’s anti-Semitic remarks earlier this year and the general rise of outright anti-Semitism, the creative agency bakery has launched “8 Flaming Nights” on Hanukkye.com. The menorah is lit and so are the Yeezy sneakers. This site helps raise funds for the U.S. Holocaust Memorial Museum to educate against anti-Semitism.
Mauser #2: Turro and Horror See Wednesday Fans as Death-Defyers spin
Car-sharing marketplace Turo has conjured up the hearse of Whalar and TikTok star Alexia Del Valle. Themed on Wednesday’s hit Netflix series The Addams Family, the stunt welcomes viewers by showing Del Valle in her Morticia-esque best. The 1950 Cadillac Hearse Edition became available for pre-order earlier this month, and the brand invited fans to join the holiday celebrations in a death-like car.
Morsel #3: ASPCA’s dog-centric PSA sticks in your head
The American Society for the Prevention of Cruelty to Animals (ASPCA), FCB Health New York, and production studio Calabash developed a video and campaign featuring the jingle “Dogs Eat Everything.” Stupidly animated in the style of Schoolhouse Rock cartoons, the PSA is humorous in tone, but has a serious message warning pet parents of dangers such as power lines and vines and telling them what to do in an emergency. I’m here.
Taste #4: Uber Eats Heads to Hogwarts
With the help of agencies Special US, Uber Eats, and Warner Bros. The Wizarding World of Harry Potter is a Potterhead filled with sweet, magical treats, including the parts needed to build a gingerbread Hogwarts castle. We have developed a limited edition trunk for Recipients use their “wands” (smartphones) to enjoy each treat built for the 8th Wall platform by Robotproof, including scannable cookies and transforming spells that take fans to a game of Whomping Willow or Quidditch. You can unlock the interactive elements of Castle to make it a unique and innovative experience.
Morsel #5: Your smartphone can really do it all in this Instacart campaign
These days, people can use their smartphones for almost anything. Instacart, ShopRite and his McGarrah Jessee of creative agency worked with director Mike Long to create “It’s All in the Phone.” The piece takes that concept literally, showing people using their phones for tasks beyond their normal function, like toasting PopTarts or chopping carrots. To show the range of products that can be ordered on Instacart.
Morsel #6: This Danny Trejo PSA shows a placebo problem
Content studio The-Artery created a PSA campaign called “Bad Meds” to raise awareness about counterfeit medicines. Starring Danny Trejo and sponsored by official organizations such as the Association of Safe Online Pharmacy (ASOP) Foundation, the Association of American Pharmacists and LAPD, the campaign spans the on-the-go, social media and television. The trailer-style video opens in a lighthearted style, with actors showing fake movie magic on a movie set before pivoting to a more serious message about the flawed effects of fake drugs.
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