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Rooted in deep industry expertise, Marigold integrates world-class fit-for-purpose marketing solutions across the customer lifecycle that build loyal customer connections for over 40,000 global brands, from SMBs to enterprises To do.
NASHVILLE, Tenn., Jan. 19, 2023 (GLOBE NEWSWIRE) — Today CM Group CEO Wellford Dillard introduced: Marigoldbrings together the company’s global cross-channel email and martech solutions, technologies and services under one brand. Marigold’s products are his one-of-a-kind offering of world-class relationship marketing solutions that enable customers around the world to grow, scale and future-proof their businesses. Connected by mission and focus. Customers are already benefiting from the collective strength and multiplication of power of Marigold’s full portfolio of solutions. This accelerates the innovation of all his Marigold products, delivering market-leading developments to customers faster.
Marigold Announces Specialized Cross-Channel Relationship Marketing Solutions to Support Marketers Across the Consumer Lifecycle by Delivering Personalization at Scale, Interactive Digital Experiences, and Industry-Wide Loyalty Programs It represents the next stage in CM Group’s strategic growth plan to provide With deep roots and a track record of helping clients evolve their businesses for over 30 years, Marigold now offers customers of all sizes and sophistication with the relationship marketing tools, support and expertise they need to increase consumer loyalty. We provide solutions that empower marketing teams of every degree. and in the future.
“We are pleased to introduce marigolds that perfectly reflect who we are and why we exist to facilitate the growth of our customers. , Marigold, we are committed to working with our clients to inspire growth: “As a global pioneer in relationship marketing, our vision has always been to inspire brands of all shapes and sizes. to build long-lasting customer relationships by bringing together the most powerful and best-in-class relationship marketing solutions across email, mobile and loyalty.Marigold is at the forefront of the biggest digital and martech transformation in history. I am proud to lead.”
Delivered by Marigold Dedicated solution For marketing teams in retail, franchises, media and publishing, restaurants, agencies and professional services, higher education, nonprofits, travel, entertainment, and more. Over 40,000 global brands, including TGI Fridays, Orangetheory Fitness, Morning Brew, Magnolia Bakery, The Honey Baked Ham Company, and Thrive Market, trust Marigold to create experiences that build relationships at every point in the customer journey. increase.
Backed by best-in-class marketing solutions, the company last year increased its investment in expanding the breadth and depth of its services to include SMS and a platform that allows brands to collect zero-party data at scale. I was. Marigold has also invested in growing its leadership and professional benches across the major industries it serves around the world.
Many of today’s marketing solutions have built a wedge between brands and their consumers. Recession concerns, changing privacy regulations, and the demise of cookies have forced brands to approach marketing differently. The future of marketing is building and nurturing relationships that better connect consumers with the products and services they love.
Marigold is well positioned to address this shift with solutions that address the entire customer lifecycle, from customer acquisition to loyalty to brand advocacy. This includes specific capabilities to acquire, engage, and retain customers, as well as expertise in successfully running large-scale, long-term relationship marketing programs for marketers of all skill levels.
Recently published new data revealed Marigold 2023 Consumer Confidence Index It shows that brands need to consider interests and preferences to build loyalty with consumers.
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Email remains the number one channel of choice for consumers, with 52% using this channel to make a purchase, ahead of banner ads by 108%.
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55% of consumers use their mobile phones in-store to gather information and make purchasing decisions. This is a 6% increase for him compared to 2022.
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70% of consumers share their preferences and behavioral data, such as hobbies and interests, in exchange for personalized messages and value exchanges
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43% of consumers more likely to join a loyalty program in 2023, up 8% from 2022
“Good marketing is about connections, not conversions. Our new name, Marigold, captures who we are and what we do, more clearly identifies us, and where relationships take root. “Our combined business is focused on building relationships that last and have a meaningful impact on our customers. We are the perfect partner to help our customers grow their relationships and revenues, and thrive regardless of external market factors.”
Media snippets accompanying this announcement are available by clicking the image or link below.
About marigolds
Marigold is a global pioneer in relationship marketing, providing industry-specific martech solutions tailored to over 40,000 businesses worldwide. With Campaign Monitor, Cheetah Digital, Emma, Sailthru, Selligent and Vuture under one roof he has the technology marketers need to build relationships, grow revenue and ultimately grow their business. and provide expertise. For more information, visit MeetMarigold.com.
Media Contact:
Melissa Hooligan
fabric media
melissa@fabricmedia.net
720-608-1919
Katie Pfister
Marigold
kpfister@meetmarigold.com
908-227-7267
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