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Many experts from various fields participate in the forum.
Muscat: The activities of the first international forum of experts on ‘developing date marketing and promotion practices’, organized by the International Dates Council in collaboration with Oman’s Ministry of Agriculture, Fisheries and Water Resources, begin tomorrow. Wednesday, January 18-19, at the Sheraton Muscat Hotel.
This forum will address the issue of how dates are produced and marketed to consumers, and all segments of the value chain (farmers, manufacturers, marketers, traders, consumers, national economy, environment, and sustainable development). Discuss the benefits of consuming dates for ).
In addition to a large number of economists, many researchers and experts from various academic, research and extension circles at local, regional and international levels in the fields of palm cultivation, marketing, date production and processing participate in the forum. increase. Nutrition and marketing professionals from various local and international organizations, government agencies, the private sector, and many ambassadors and commercial offices.
The organization of this forum takes into account the economic and nutritional importance of dates at all local, regional and international levels. Therefore, challenges along the value chain must be addressed. Because marketing dates is one of the most important points for the development of the palm and dates sector, most countries have generally ineffective marketing systems and marketing dates infrastructure. It is necessary to build a strong and effective marketing strategy and focus on quality systems to increase demand through investment and innovation in this field.
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