Falk Group Public Relations Merges with Pennsylvania-Based Marketing Firm

Based in Milwaukee Falk Group Public Relations announced this week a merger with Merit, a marketing company based in Harrisburg, Pennsylvania.

Falk Group is currently merit brand name. Founder and President of Falk Group as part of merger effective January 23 Susie Falk As director of public relations, he leads Merritt’s public relations team.

Falk founded the company in 2008. Its clients represent a variety of industries including education, healthcare, non-profit, retail, biotech and pharmaceutical, software and his IT, entertainment and hospitality. Falk Group, now doing business as Merit Midwest, has four of his employees in Milwaukee and offices at 424 W. Walnut St. in the city’s Halyard His Park District.

The merger expands Merritt’s Milwaukee operations and national footprint with a number of services, including media relations, influencer marketing, brand journalism, cause and advocacy marketing, investor relations, crisis communications and event planning. is added to the portfolio.

“Susie Falk and her agency’s highly effective PR strategy and execution will serve our current and future clients very well,” said Adam Vasquez, founder and CEO of Merit. increase. “… Folk Group has a reputation for trust and professionalism. We look forward to the future of the agency and how the merger will add value to our joint clients.”

As director of public relations, Falk joins other Milwaukee creative industry leaders who have joined Merit in recent years. Denise Kohnke, Chief Strategy Officer. Her chief technology officer is Travis Knutson.

In addition to its Harrisburg headquarters and operations in Milwaukee, Merritt staff are located in Washington, DC, Boston, and Cincinnati. The company currently has a total of 16 employees.

Merit’s services include brand launches, omnichannel creative development, primary and secondary research, and business strategy for funded startups and M&A clients.