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A bachelor’s degree in marketing helps learners understand the fundamental concepts necessary to build a career in marketing or a related field. There are several important factors to consider when considering a degree in marketing. It’s important to research and compare different universities and their marketing programs so that you can make an informed decision.
This article discusses typical admission requirements, focus offerings, and potential marketing careers for students pursuing this degree.
What is a Bachelor’s Degree in Marketing?
A Bachelor of Marketing degree is an undergraduate marketing degree that teaches the analytical and marketing skills necessary for a career in marketing or a related field. In this degree program, students will learn strategies that help businesses reach consumers, increase sales, and enhance brand identity.
Businesses provide products and services that solve consumer problems or provide solutions that meet consumer needs. As such, companies rely on marketing to inform consumers about the products and services they offer.
Marketers use specific strategies to research consumer buying behavior, establish pricing structures, develop marketing plans, and find new ways to meet buyer needs. These are all skills I learned in my Bachelor of Science in Marketing.
But is marketing a good major? Read on to decide for yourself.
Bachelor of Marketing Admission Requirements
Each marketing program sets its own admission criteria, but certain requirements are common to most Bachelor of Marketing degrees. Below are some common entry requirements for a Bachelor of Science in Marketing.
SAT or ACT score
Universities may require you to submit SAT or ACT scores as a prerequisite for admission.
Minimum GPA
Transcripts must show a GPA that meets the minimum university requirements.
class
Some institutions require high school class ranking information.
transcript
Transcripts from previous coursework, including high school and other tertiary education, must be submitted.
Other requirements
Some institutions require a resume, essay, or letter of recommendation upon admission.
Bachelor’s In Marketing Concentrations
Most marketing majors will have to choose a concentration for their studies. Concentrations help learners hone their skills for specific career paths by providing broader knowledge of the subject area rather than just a general overview.
Since available concentrations vary from school to school, prospective students should carefully read each program’s concentration offerings so that they can select the program that best suits their goals. Below are common concentration options for marketing majors.
Marketing communications and analytics
With this concentration, learners will learn how to use analytical tools and processes to address marketing problems and provide solutions for social media and traditional media strategies.
Product and brand management
A focus on product and brand management prepares students to develop product and service branding strategies.
General marketing
The general marketing concentration gives learners a wide variety of marketing knowledge that can be applied to different types of marketing careers.
Social media
This concentration focuses on how to build brand loyalty and increase revenue through content creation and social media campaigns.
Digital marketing and promotion
Our concentration in digital marketing and promotion teaches students the skills essential to branding, public relations, and social media marketing strategies.
Concentration of marketing technology
Acquiring a focus on marketing techniques enables learners to develop a strong knowledge base of techniques and strategies that can be used to develop website solutions.
Value chain concentration
The Value Chain Concentration enables students to learn the fundamentals of value chain processes such as digital sales and marketing strategies, sustainable supply chains, and materials sourcing on a global level.
What Can You Do With a Bachelor’s Degree in Marketing?
Marketing is a versatile major that lends itself to a variety of career paths. Below are some careers that may be suitable for graduates with a bachelor’s degree in marketing.
marketing manager
Median Annual Income: $135,030
Projected job growth (2021-2031): +10%
Job Description: Marketing managers handle various aspects of marketing and promotion for an organization. Together with our advertising and promotions managers, these professionals may be responsible for developing and executing advertising campaigns, product pricing strategies, marketing plans, and other promotional activities.
market research analyst
Median Annual Income: $63,920
Projected job growth (2021-2031): +19%
Job Description: These professionals collect and analyze information about consumer buying habits and demographics, sales trends, and the company’s competitors. We then share our findings with organizations to help develop better products and services for consumers.
sales manager
Median Annual Income: $127,490
Projected job growth (2021-2031): +5%
Job Description: Sales managers are responsible for managing the organization’s sales team. These professionals set sales targets, train sales staff, address customer complaints, develop sales forecasts, develop pricing strategies, and analyze sales data.
brand manager
Average Annual Income: The median annual salary for brand managers is about $75,000.
Job Description: Brand managers typically work with one or more specific brands owned by their company. These professionals handle everything related to publicity strategy, public awareness and promotion for these brands.
public relations specialist
Median Annual Income: $62,800
Projected job growth (2021-2031): +8%
Job Description: Public relations specialists are responsible for managing public image and developing and implementing strategies to improve public perception of businesses and organizations. This includes writing her press releases, communicating with the press, and writing speeches on behalf of these organizations in the media.
Bachelor of Marketing Degree Frequently Asked Questions (FAQ)
How long is a bachelor’s degree in marketing?
A Bachelor of Marketing degree typically contains at least 120 credits and requires four years of full-time study to complete. If you study part-time, it may take longer to complete this degree. You may get it faster if you transfer credits or enroll in an accelerated program.
What is the difference between a bachelor’s degree and a bachelor’s degree in marketing?
The Bachelor of Arts in Marketing focuses on humanities courses, while the Bachelor of Science in Marketing focuses on mathematics, science, and technology courses related to the major. This difference applies to all undergraduate degrees, not just marketing degrees.
Which Degree Is Best For Marketing?
The best degree for you is one that will help you advance your career path effectively. A Bachelor of Marketing degree provides a strong foundation for building a career in marketing or a related field. If you want to focus on a business that involves some sort of marketing, consider pursuing a Bachelor of Business Administration with a focus on marketing instead.
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