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kelloggsville — Input from every student in Ryan Zuiderveen’s Entrepreneurship class created an inspiring connection to the Grand Rapids Gold Basketball team.
Kelloggsville High School students collaborated to create a survey to coordinate the halftime show for the Gold Home Game.
Students worked on multiple tasks for the project, from creating survey questions to creating promotional t-shirts and even taking photos of the event. At the Van Andel Arena he played the school band and choir, as well as a Latin dance group, at the halftime show held during the November 30 match.
“They act as entrepreneurs who own the whole process from start to finish.”
— Professor Ryan Zeiderbeen talks about his students’ marketing studies
Senior student Amari Purcell printed about 60 shirts to be worn by students attending the halftime show.
It was a good experience. It felt like an excursion[at the game],” Amari said. “I loved it too when I saw my technique against the students and everyone[during the game].”
Senior Alex Chavez photographed the game and halftime show. Of attending the match, Chavez said, “It was cool because I saw different photographers. Normally, I don’t get to see other photographers.”
make connections
The idea for the halftime show came about when Grand Rapids Gold, the development team for the NBA’s Denver Nuggets, contacted the school about a potential performance, Zuiderveen explained. Once Gold’s account connected with his executive, Hayden Johnson, he pitched the project to the class.
According to Zuiderveen, seniors Moneek Pharms and Liliana Preciado “jumped into it” and led the project.
A lot had to be done to bring the halftime show from idea to reality.
First of all, Monique had never cold called anyone before, let alone an account executive for an NBA G League team. “‘What am I really saying?'” she recalled thinking.
Zuiderveen wrote down some tips for her and tutored her over the phone.
When she started talking to Johnson, I was relieved. She “felt calm just talking to him,” Monique said.
Another relief was when he agreed to use survey data for marketing research.
A questionnaire written by a classmate was taken by 100 students. Questions included topics such as interest in the team, whether you’ve been to a game, and what you like most about a game.
One thing the class learned from the survey was that most students like watching the halftime show.
hands-on learning
“They approached me to try this out and they did a great job,” Johnson said. “I knew Ryan was eager to get hands-on experience for Monique and Liliana and I think he did a great job getting them ready to email and call me. “The communication skills and professionalism of the students were “amazing,” he added.
“It hit the mark,” Johnson said. “They have provided some aspects of how they can help Grand Rapids Gold and how we can help them and their experience outside the classroom.”
“I think what really comes to mind is that working on a project like this shows a different level of maturity and professionalism,” said Zuiderveen. “They’re the people who check in with Hayden[Johnson]every day. They act as entrepreneurs who own that whole process from start to finish.”
Moneek says he looks back on the project as a “great achievement.”
“I was very excited because nothing went wrong,” she said. “I’m definitely proud of myself and my partner.”
According to Johnson, Monique and Liliana plan to present the results of the student survey to the team’s management immediately.
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