Entrepreneurs turn on, tune in and dry us out this January

This year is also such a season. holiday. time for family and friends. A time to connect and feel love for each other. Time to experience the peace of reflection. There is a holiday party at work or in the neighborhood. People are exchanging gifts and releasing stress. And have a few drinks. Or maybe more than a few people.

We Kali Sovar or Sovar Sober can find it difficult during this time. There are heavy drinkers everywhere, and gatherings have all the expectations that go with it. Some people have serious problems with alcoholism, and others, like me, don’t like feeling in their bodies. A dry January has become the norm, and it’s all the rage in mainstream society to temporarily stop drinking for a month.

As millennials enter middle age and Gen Z continues to avoid alcohol, these large generations want something different for fashion. The Kali sobers among them are turning to weeds and mushrooms to get the job done. In addition, some establishments have opened alcohol-free taverns, offering mocktails and entertainment, where alcohol used to be the norm. Dry January is a natural breakthrough in this trend, Dare I say movement?

The pandemic has pushed people to drink more. why not? Alcohol has always been the drug of choice in times of fear and boredom. Nothing is cheaper and more accessible than alcohol for pain relief and sensory stimulation. During the pandemic, many people drank too much and felt it in their bodies. Tipping points sometimes occur, causing people to reconsider their choices.

People in states where cannabis is legal turned to weed and often found it to be more effective than booze. This is especially true for younger and older generations, who have a great influence on pop culture. They are making noise and the rest of us are listening. All of these moments are wrapped up in trends like Dry January and Sober October. Momentum is on the rise and, as I said before, Cali sober is his next million dollar industry.

Entrepreneurs are responding by concocting a myriad of spirits, mixers, bitters and syrups to take the mocktail game to mixologist level. Hopping on the internet, it’s easy to find one product after another that helps Dry January devotees replace non-alcoholic beverages with something more familiar or enjoyable to drink.Wilfred’s Aperitifs, bonbuz, Optimist Botanicals , Kin Euphorics and others are raising the bar and making great gifts to celebrate Dry January.

Fay Bebehani, the founder of Bombz, who proclaims himself to be a “wild gal turned cold-hearted curiosity,” is the former head of marketing for the California-based braintech company and a biohacking and mind-body. After co-founding Uncle Ed’s Damn Good Vodka, Behbehani discovered during a meditation retreat in Northern California that alcohol no longer served her and that the drinking culture I had an epiphany that I needed to fundamentally change the She created Bombus, a functional spirit trying to revive the spirits industry, and what it means to drink together in modern times.

“For too long, alcohol was the only way to make a fuss. “By harnessing the power of other active ingredients such as adaptogens and 5-HTP, Bombs is a potash potion that is ready to lose the negative effects of alcohol while getting in touch with the inner wild while losing the negative effects of alcohol. It has amassed a large following of lovers of sobriety, creativity, and social connection.”

Meanwhile, other entrepreneurs are creating experiences specifically tailored for those who embrace this lifestyle. Meet Tamara Anderson, founder of Culinary & Cannabis, an all-sensory interactive cannabis event production company that covers all things cannabis with a focus on luxury self-care, health, wellness and beauty. “A dry January has been embraced by Kali’s sober set and has proven to be the ultimate way to explore and celebrate self-care, self-love and self-improvement.” Finding ways is always necessary, especially after the holidays.”

A pastry chef, registered nurse, and MMJ patient himself, Anderson’s focus on progressive and knowledgeable understanding of the complex intersection of medical cannabis and traditional healthcare provides a unique experience for learning and teaching. “We have something for everyone looking to celebrate life with a focus on plants and health,” she says. adds. From online modules and social media engagements to in-person classes, cooking and wellness spa features, Anderson specializes in making people feel comfortable using cannabis and its myriad of wellness applications.

If Cali sober feels more in line with your goals and lifestyle, your Dry January probably contains some cannabis and hallucinogens. teeth It is dry and offers many people a gateway out of addiction and into a more stable life. Kali’s sobriety isn’t for everyone, and there are plenty of people out there who may need to abstain from all psychoactive substances. Recognizing the crisis is more important than ever. Alcohol is still the number one killer, well ahead of opioids, and Dry January offers an opportunity to rethink and practice healthier living. increase.

So, if you’ve been overindulging this holiday season and are fed up with hangovers and grumpiness, consider giving Dry January a try. You are not alone. Then you may discover a new relationship with alcohol. When you take a sip of your mocktail and notice a few other people doing the same thing, you start to feel more comfortable and accepted. You were a part of this big event called Dry January, and now you’re joining millions of others in a serious effort to get healthier, so it doesn’t feel so awkward .

And it’s something we can all put our joints up to.