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Isaac Adu Brenya, director of the New Life Entrepreneurship Training Center, says aspiring entrepreneurs should have an innate passion to keep their business running.
Thousands of business ventures are launched by entrepreneurs each year, but few take off.
Research shows that passion is a key predictor of entrepreneurial creativity, persistence and performance.
Existing entrepreneurs say the first few years of business are the hardest.
This is coupled with constant questions about the route the business is taking.
Isaac Adu Brenya says that skill sets and educational background determine the areas an entrepreneur should venture into.
he was talking to david aquete Luv in the Morning on thursday.
“Starting a business is a challenge. If you can get the necessary resources and favorable environment to nurture that talent,” he advised.
Occasionally, personal problems can lead to entrepreneurial opportunities if validated by the market.
He advises entrepreneurs to visualize the potential to fill gaps with innovative solutions.
This may require revising the product or creating an entirely new one, he says.
“There are a lot of business opportunities around, but are you ready for a particular field? he advised.
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