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Now let’s look at each of these aspects.
EHR- As governments encourage the adoption of electronic health records (EHRs), this adoption is likely to increase the number of people using digital health records. An ABHA (Ayushman Bharat Health Account) number may be required to access health services through public health facilities. ABHA must ensure the highest level of security to ensure that this system is not hacked, and does not rule out the possibility of a large-scale cyber-attack in 2023.
5G- As 5G rolls out, both old and new healthcare players will move to digital consultations, increasing adoption of digital health. On eSanjeevani, the government’s digital consultation platform, he already has 80 million consultations and by the end of 2023 he could reach 150 million. eSanjeevani will be the largest digital consultation platform. As such platforms grow, they also become targets for cyberattacks, requiring platforms to invest in security infrastructure.
AI & ML- Artificial intelligence and machine learning are increasingly being used in healthcare, and this will begin to move from the perimeter and facility to the center (of care delivery) and with the individual. We will see new areas for behavior and the use of AI. I foresee AI being used in primary to tertiary care.
Metaverse – Many people are still unaware of what the Metaverse is capable of, but we predict significant investments will be made by the third quarter of 2023. Although there is still a long way to go in realizing the metaverse in healthcare, the role and integration of the metaverse in preventive and promotional health services cannot be ruled out. .
Digital Therapeutics, CDM & Patient Centricity: The pharmaceutical industry is the most influential stakeholder in the healthcare industry and this will be pushed to its feet by the Digital Therapeutics (DTx) players. He could see increased adoption of DTx towards the end of 2023, given that chronic disease treatments are a major contributor to the pharmaceutical industry’s bottom line. DTx. Also, DTx is not only his CDM, but also patient engagement for better treatment outcomes. The adoption of DTx will redefine future drug marketing and sales. DTx will also force hospital providers to adopt similar solutions for patients undergoing critical surgical interventions. Therefore, the pharmaceutical and hospital industries are encouraged to invest in technology-enabled chronic disease management to ensure long-term patient engagement and her ROI.
Startups and new models of healthcare delivery: Healthcare cannot move forward because of the cost of rolling back legacy systems and conservative thinking, and start-ups are reversing the situation. I expect established players to invest in newer models and start-ups to catalyze the sector. The old model of care will see some innovation by big companies. Online pharmacy retail has built up more services over time, disrupting independent pharmacies that are witnessing greater impact in terms of closures.
Healthcare startups will also experience churn and will be flooded for an investment winter. I expect a fair number of startups disrupting segments like consultations, CDM and mental health. At the same time, start-ups also end their business.
I expect more cyberattacks in the medical field. This means that organizations that work with patients and data will have to invest even more in cybersecurity. The possibility of more data breaches like AIIMS and Safdarjung cannot be ruled out. This means that everyone adopting technology should take the plunge and get digital health training.
Healthcare will need to remain vigilant for major technology-fueled innovations and disruptions in 2023, but will also face investment, regulatory, and cybersecurity headwinds. Governments must play a stewardship role in healthcare transformation.
The author is the founder of the Digital Health Academy and Health Council. He is a former Advisor to the Indian Government’s Commonwealth Minister of Health.
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