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Duncan is an award-winning editor with over 20 years of experience in journalism. Arabian in Dubai, who started his tech journalism career as editor of his computer news, has since gone on to publish a series of tech and digital marketing publications including Computer Business Review, TechWeekEurope, Figaro Digital, Digit, Marketing Gazette I have edited the publications of
As revealed in Sopro’s new whitepaper, email remains the number one marketing channel when it comes to driving new business. 2023 outlook status.
The annual whitepaper, now in its second year, found that 59% of marketers believe email is more than twice as effective at generating leads as channels such as PPC and paid social media. clarified.
When it comes to new business, most decision makers prefer a one-to-one approach, with referrals (42%) and webinars or in-person events (24%) growing second and third after personalized email business leads.
The whitepaper also reveals that 77% of B2B buyers prefer to be contacted by email. This is more than double his on other channels. The customer also said that the content of his e-mail campaign was engaging and wanted to share information and knowledge.
You can read the white paper, one of the most comprehensive B2B prospecting reports ever published, here. We also provide guidance to ensure successful email campaigns, providing useful information on how to build your audience and database, personalization tips, and shaping prospecting campaigns. .
Sopro CEO and Co-Founder Ryan Welmans said: We surveyed him five times of sales and marketing professionals. Our data scientists have delved deeper into our findings than ever before, uncovering new insights and new ways to optimize our research.
“We understand that not everyone is as obsessed with prospecting as we are. But whether your business uses email prospecting or not, this report will , has something for everyone, from the best time to send an email to how to create a campaign to get it opened and read.”
“What this report shows is that the personal touch is still very important, whether it’s bespoke emails, face-to-face meetings, or hosting webinars and events to share information and knowledge. A personal approach is very important when it comes to marketing and engaging with new customers.”
Interested in hearing major global brands speak directly on subjects like this? Find out more from the Digital Marketing World Forum (#DMWF) Europe, London, North America and Singapore.
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