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FirstBank champions humility in local Super Bowl LVII spots, print and outdoor activities.
FirstBank bankers are very good at banking, but literally terrible at everything else. This is confirmed by the private bank’s latest multi-channel campaign “Really good at banking” and regional Super Bowl LVII spots.
Lifeguard is at the heart of the “Really good at banking” campaign. This is his 30-second tribute to his Baywatch that includes a 90s-inspired theme to his Song of FirstBank banker turned lifeguard.
When a drowning swimmer is spotted, he takes action. But viewers soon find that his heroism on the beach is a bit limited. He tosses a man entangled in seaweed, throws a rescue can and runs back to safety. Meanwhile, the theme song continues with:
The spot will air regionally at the Super Bowl.
Other short spots portray less-than-perfect window washers, unskilled surgeons, and the worst goalkeepers ever allowed on the football field.
The campaign also includes out of home and prints that reflect the same sentiment.
The work is by FirstBank’s agency partner of 15 years, TDA Boulder, and includes broadcast, digital, social, print, outdoor and in-store content.
credit:
Agency: TDA Boulder
Executive Creative Director: Jonathan Schoenberg
Creative Director: Jeremy Seibolt
Copywriter: Kyle Lasod
Art Director: Matt Cavallo
Executive Producer: Dennis Di Salvo
Brand Supervisor: Whitney Uribe
Brand Coordinator: Kyle Morgenbesser
Production company: Harvest Films
Director: Baker Smith
Editing Company: The White House Post
Editor: Brian Gannon
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