Drums | Drums The Useful Metaverse, 90s Revival, and Tiny Dystopias: A Marketing Leader’s Visionary

Ten years later, the metaverse will finally be useful. The ability of artificial intelligence (AI) to protect people’s privacy, generate content, and read their emotions will ultimately allow brands to scale as if they were humans, so that people can be personalized with brands. It will be a place where you can build relationships. This is very beneficial for everyone involved.

Hannah Anderson, Managing Director, Kyma Media (part of Kairos Group)

I don’t anticipate this, but hypothetically, ChatGPT doAfter all, we come to understand feelings, love, and all the things we think we don’t understand.In that situation, advertising ceases to exist. Our jobs cease to exist. And the creative world ceases to exist. And that would lead to a lack of creativity and have devastating effects on the entire world and population.

Adam Connett, Head of Digital, AgencyUK

In the next decade, the line between real and virtual will blur. There is going to be a lot of profit and a lot of disruption, and we need to approach it from an ethical perspective.Go beyond advertising, go beyond brands, sell things to people.It affects a dystopian future. It’s possible, but it’s up to us to shape it.

Jamie White, Head of Organic Search Group, Connective3

The next decade will see a major shift in how we use social media and how people understand social content. The next generation will be raised by people who are aware of the damage that many social media messages are causing. As people become more aware of positive and negative influences, toxic and negative messages across social will decrease.

Will Jennings, Head of Paid Media at Roast (part of Tipi Group)

Over the last few years, we’ve seen technology become more and more integrated with people, more and more compact, and more and more wearable. It continues with your eye lens and augmented reality. Elon Musk talks about a chip in your brain. It’s probably a little scary for most people, but I think it enhances everyday life. A finger ring that doubles as your phone. All of these increase the ways of interconnection.

Rida Oyebade, Digital Campaign Manager, BECG

AI will become more integrated into our lives, such as greeting us at a hotel or ordering at a restaurant. And all these technologies will be much more integrated. They’re already pioneering this in China.No need to ask for an invoice. Like Amazon Fresh, we walk away without having to reach for a card.

James Mortimer, Paid Social Director, iCrossing

Augmented Reality (AR) is much bigger than Virtual Reality (VR). We are much closer to having AR applications that are much more useful than VR applications, and in 10 years there will be a huge increase in that alongside the evolving web3. Owning digital assets that blend with the physical world using AR will increase new kinds of ticketing, memberships and payments.

And in the media, people will have more choices in terms of what they consume. We see a little bit of that in reducing what we consider to be ‘censorship’. Like Rumble, there will be more platforms that don’t have stricter guidelines as YouTube alternatives. And I think maybe things will be split up a bit more.

Liz Cole, VMLY&R, US Social Officer

As we see Gen Z start obsessing over media and technology right before they were born, we will see more social media trends recycle themselves. I wouldn’t be surprised if Internet trends from the early 2000s make a comeback in strategic ways.

Gina Wisse, Assistant Head of Paid Social and Programmatic, Search Laboratory

You still think social media content is fake, but what’s actually happening is your “real life.” real connection; my real friend. It would be more blurry. I envision a virtual space where people can find her 90% of their lives. It might be a Black Mirror scenario, but it might not.

For future outlook by and about marketing agencies, visit the Agency Predictions hub.