DraftKings Earn All-Star Cast for Super Bowl Spots

At the risk of raising a question that is only relevant to less than 1% of the proverbial (and heavily limited to the type of sports industry): Are there only four NBA All-Star weekends following the Super Bowl? ?days? It doesn’t seem ideal for either property.

“People ask me what I do in winter without baseball. I’ll tell you what I do. I stare out the window and wait for spring.” — Rogers Hornsby, .358 batting average lifetime MLB hitter.

DraftKings has assembled an all-star cast from all walks of life in sports and entertainment for its upcoming Super Bowl ad. It’s also impressive by the televised parameters of the NFL Championship Game, accounting for 19 of the top 20 most-watched television shows in US history.

Filmed in Los Angeles last month, the 30-second spot is set to air on Fox in the first quarter. The advertising team is DraftKings lead spokesman Kevin Hart and Hall of Famers David Ortiz, Julius Irving, Lisa Leslie, Emmitt Smith, and Tony Hawk (yes, there’s a Skateboard Hall of Fame in Simi Valley, CA, and Hawk was one of his first priests). ). From the entertainment world, it features actor/rapper Ludacris and his WWE legend, The Undertaker. The A-list talent all appear in ads for a fake Super Bowl party supposedly hosted by Hart.

DraftKings’ in-house creative team worked with Hart’s HartBeat Productions for the ad. Part of that cast is said to make subsequent advertisements and appearances for DraftKings, including regional initiatives, as sports betting opens up across the country.

This will be DraftKings’ third Super Bowl spot. Rival brand his FanDuel is running its first Super Bowl spot. My colleague Bill King reported that Rob Gronkowski was tapped for the effort.

Hart has appeared in more Super Bowls than most NFL players. Besides his DraftKings effort this year, he’s also starred in his Big Game ads for Sam’s Club (last year) and he’s Hyundai (2016).

According to new data from SponsorUnited, sponsorship revenues for schools within the Power Five conference are approximately $557 million in football assets, with an average team of $8.6 million per year.

Not surprisingly, the SEC is the top conference with sponsorship revenue of $156 million, or about $11 million per school. The top five schools by sponsorship revenue (in no particular order) are Alabama, Georgia, LSU, Ohio and Texas.

Something to note in the chart below: There are no gambling brands in the top 5 categories or in the top 10 brands.

The CFP Championship Game exposure numbers by Elevate Sports Ventures prove the power of the game. ESV reports that during his telecast on ESPN on Monday, 13 brands exposed their logo beyond his 10 seconds. Nike, AT&T and Gatorade repeated as the three most exposed brands.

AT&T once again served as a presenter and pre-game show sponsor. Mercedes-Benz sponsored the halftime show and Ram Trucks sponsored the postgame show. DraftKings was the only brand in the top 10 that was not an official CFP sponsor.

As expected for a high-scoring game, Allstate’s branded net was the most skimpy physical signage, with 2 minutes and 10 seconds of screen time.

SoFi, the naming rights sponsor of Inglewood’s host stadium, received almost 3.5 times more brand exposure (4:03) than CFP’s telecast compared to last season’s Super Bowl at the same location Did.

• FC Dallas has signed multi-year front uniform sponsorship deals with two local medical institutions. According to SBJ’s Alex Silverman, Children’s Health will appear in the primary kit the team typically wears at home, while UT Southwestern Medical Center will appear in the secondary kit.

• BMW has kept its marketing strategy away from esports in particular. A BMW spokesperson told SBJ’s Hunter Cooke:

• Calvin Klein has tapped Spanish tennis player Carlos Alcaraz as the newest face of its “Calvins or Nothing” campaign, which recently featured Inter Milan’s Romelu Lukaku, says SBJ’s Bret McCormick.

• T-Mobile will become Liga MX’s official wireless provider in the US under a new multi-year sponsorship deal secured for the league by TelevisaUnivision, reports Silverman.

• Supplement brand BOA Nutrition has signed NIL deals with North Carolina men’s basketball player Armando Bacott and Duke Guard’s Jeremy Roach, including an equity ownership interest in the North Carolina-based company, according to SBJ’s Xavier Hunter. are reporting.