[ad_1]
Austin, Texas, February 1, 2023 /PRNewswire/ — In a report released last week, dozanü Innovations examines five well-known brands’ recent marketing campaigns from the previous year. The report, State of Accessible Marketing in 2023, examines how well each brand adheres to accessibility elements such as authentic representation, universal access, and accessible image components.
“Using an accessible and universal marketing checklist that is incorporated into all stages of campaign planning, we will We evaluated five brands based on their use (including use of storytelling).” Catherine Leedsco-founder and co-owner.
Inclusivity has been at the forefront of dozanü Innovations’ mission since its inception, striving towards curating the message of a world where no one is left behind. Each section showcases the brands that excel in accessibility and provides at-a-glance views of how each brand is addressing their diversity and inclusion initiatives. Our findings show that lack of diversity continues to be a problem in advertising and marketing, both offline and online, with marginalized people often being left behind. We also noticed that the campaign relied heavily on stock images and hard-to-access design elements.
While many brands such as Degree®, L’Oréal®, Diageo®, Kohls® and Apple® are making strides in terms of overarching marketing initiatives, lack of diversity leaves marginalized groups behind is still a problem in advertising and marketing. behind. How are these brands measured? They have set the standard for inclusive and accessible marketing and we believe every business can learn from their example.
Report highlights degree methathonthe first-ever virtual marathon to include a personalized avatar that represents an identity beyond the usual yellow skin tone. loreal hapta makeup applicatorprecision makeup tools for people with disabilities. Diageo’s commitment to transforming this work culture into a diverse and inclusive space; A New Line of Adaptive Closing for Calls Adults are now included.When Apple’s recent commercial “The Greatest” It featured how technology not only removes barriers for people with disabilities, but also enriches everyone’s environment so everyone has access to the same information.
Let’s make 2023 available to everyone in marketing. For information on how to join these brands, please visit: www.dozanu.com/accessible-marketing-2023 Download our special report.
About dozanü innovation
A one-stop marketing team dedicated to alternative perspectives, delivering innovative and modern marketing and business strategies focused on inclusion. Services include creative marketing, digital marketing, social media, business development and strategic campaigns. For more information on how dozanü innovation curates unique messages and empowers brands, please visit www.dozanu.com.
Media contact:
www.dozanu.com
[email protected]
323.287.5685
@dozanuinnovations
Source dozanü Innovations, llc
[ad_2]
Source link
