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Las Vegas’ historic downtown district unveiled an all-new multimedia campaign in Mayor Carolyn G. Goodman’s annual “State of the City” address yesterday, headed by the tagline “Down for Anything” .
It is hoped that this new theme and fresh publicity will rekindle interest in the downtown area to help the community recover economically from the dry pandemic era. As such, funding for the initiative is provided through federal grants as part of the Rescue America Plan.
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The multimedia promotion positions the historic center of Las Vegas as an ideal place to not only have fun, but also put down roots and grow your business.
Created by local advertising agency Robertson + Partners, the dynamic “Down for Anything” campaign includes video, digital and social media elements, as well as traditional print and billboard elements.
Scott Robertson, Managing Partner of Robertson + Partners, said the campaign’s theme is a celebration of the existing Downtown Las Vegas area, as well as dreamers and visionaries who see the city’s limitless, untapped potential. described as both a call to ongoing innovation by some of the brightest minds.
“Downtown Las Vegas is a place of limitless potential, a place defined not by age, education or income, but by how you see the world,” Goodman said. I’m telling the truth from my experience that downtown is a no-judgment zone, a place of opportunity and vibrancy.”
Some of the more than 40 influencers, community and business leaders featured as part of the campaign are participating in the initiative and making extensive contributions to the downtown community.
The new “Down for Anything” campaign video will play on the Fremont Street Experience’s giant Viva Vision canopy, the world’s largest single digital display screen, from January 12-15.
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