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No matter what your personal streaming preferences are, Hulu and netflix We’ve been butting each other’s throats for nearly 20 years. In recent years, studios like Disney, HBO, and Paramount have jumped on the streaming bandwagon. Still, each streaming platform seems to have escaped the criticism Netflix receives. In fact, over the past decade, Netflix has regularly increased prices while reducing accessibility for multiple users. They also premiered new series only to be canceled after one, sometimes two seasons (“if you’re lucky”), claiming viewership numbers were lower than expected. data is kept private. man in gray is the most-watched movie of 2022, proving that claim to be nearly impossible.
Despite its many problems, Netflix may have bigger problems. It’s marketing new series and movies. Streamers can keep their users’ data private, but make use of that personalized data in the same way Google uses its algorithms in search.Basically, if the user enjoys stranger thingslike other sci-fi shows ozark When black mirror Recommended over the new SF series. Unlike studios where he spends a month or more promoting new shows and movies through billboards, commercials and press tours, Netflix spends minimal time promoting new series and movies. This may seem puzzling for such a massive platform, but the way Netflix has done it in the past, even if it’s unorthodox, has influenced them now. There is a possibility.
An integrated data-driven strategy
Netflix uses a unified, data-driven strategy to recommend any title on its platform, old or new. When you log into the service, your specific profile will be populated with recommendations based on your viewing history using your match rate. Although the system is an algorithm that works in real time, it can be a bit confusing to recommend shows or movie titles you don’t like. Despite the unusual recommendations, this is how data-driven strategies work. According to Any Connector, businesses that rely on data-driven strategies are looking at your history and moving on from there. This is why if he watches a horror movie even once, Netflix recommends more horror movies, even if he doesn’t rate the movie.
In addition to its data-driven strategy, Netflix uses an integrated marketing plan. Essentially, these plans are the overall goals of the company’s campaigns for all users, as Marketo explains. This plan is why some movies and shows are recommended more than others. to Netflix.
When Netflix Is Not Enough
Given the way Netflix combines individual user data with universal marketing messages, the potential for error is high. Although this system pales in comparison to the period in which shows and movies are advertised before their release, most studios start marketing a new movie a year before its release. Six months later, a teaser trailer or paper ad will be released with the official release date. Commercials are aired two months before the premiere and are sometimes aired at major events such as the Super Bowl in the United States. In the last few weeks, the film’s stars will be appearing on late-night talk shows discussing the film.As Polygon explains, Netflix isn’t following this strategy. Because the platform relies on subscribers binge-watching shows and movies. Furthermore, strategies that rely on bingeing only allow room for productions similar to those being bingeed. That means new or independent projects are often left to people within that niche.
Series: Then vs Now
Netflix is ​​the only streaming service that relies on its subscribers’ binge-watching habits for marketing, so new series are sidetracked. Ultimately, these new series are canceled due to low viewership. This is directly related to Netflix’s lack of advertising and its reliance on popular shows and celebrities. Studios that started streaming because of the pandemic had a slight advantage over Netflix because they had built trust with their audiences long before Netflix did. of viewers watched comedy specials and reruns of shows such as: Doctor Who Also sherlock.
Then Netflix original series changed everything for the platform. stranger things It was a culmination of something for everyone. The series about her teenage years, set in her 1980s starring Winona Ryder, seemed to have everything viewers were craving. The show was original and unseen, and instead of veteran subscribers it won an audience of Netflix’s choice. Netflix has responded to popular demand, with shows like end of the fucking world When Rita It ends up being a hidden gem of a list article like this one from Good Movies to Watch.
Movies: Franchise and Indie
Netflix’s marketing problems extend beyond the original series. Their anti-marketing campaign is like cancer for independent cinema. A well-known actor starring in an independent film can sometimes get a larger audience than if a lesser-known actor was at the forefront. Please give me. Many independent films are often more dependent on foreign markets and investors than studios like Disney or Paramount. An indie film director or producer could put at least one of her famous actors in the forefront as a down payment to an investor to get the film made and box office. But what Netflix does is rely on famous actors to bring in viewers.Therefore, cinematic Glass Onion: A Knife Out MysteryA franchise familiar is much more likely to be streamed than a cinematic film. rainbowthis is a new age spin-on wizard of ozNetflix’s inability to market original, independent films ends up using these “failed” ventures as scapegoats.
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