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Brings to us over 20 years of deep advertising industry insight and expertise
houston, January 18, 2023 /PRNewswire/ — Direct Digital Holdings, Inc. (Nasdaq: DRCT) (“Direct Digital Holdings” or the “Company”) is a leading advertising and marketing company operated through its company Colossus Media, LLC (“Colossus SSP”). A technology platform. , Huddled Masses LLC (“Huddled Masses”) and Orange142, LLC (“Orange142”) today announced pioneers in the advertising industry. Misty Rock participates in the board of directors. An award-winning marketer, Locke has over 20 years of experience in digital, performance, and brand marketing.her appointment was effective January 16, 2023.
Rock joins the Board of Directors of Direct Digital Holdings after a successful career as Chief Marketing Officer at industry leader Dentsu Media. Prior to that, he held several senior management positions at iProspect, including President of iProspect Americas, Global Chief He Client Officer, and Global Chief He Marketing Officer. Locke helped grow iProspect, which she helped grow through a merger with her company Range Online Media in 2008, from an SEO brand to the world’s largest and most innovative digital media and performance agency, spanning over 90 markets. has changed. She is an 8,000 media and performance specialist.
During his career, Rock has worked with some of the world’s most iconic brands including General Motors, Adidas, Nike, Gap Brands, Microsoft, The Estée Lauder Companies, Accor Hotels, Burberry, Heineken and Kering. He also received e-Microsoft Bing’s “Lifetime Achievement” award for his contributions to the digital advertising industry. first company named her on its list of “25 Top Female Business Builders”.
“Direct Digital Holdings is delighted to welcome Misty to our Board of Directors. Mark D. Walker, Co-Founder, Chairman and CEO of Direct Digital Holdings. “Misty brings a tremendous amount of industry insight and expertise to our company and will be a valuable asset to our senior leadership team and strategic decision-making.Direct Digital Holdings is a pioneer in the programmatic advertising industry, with the dynamic leadership and extensive experience provided by my fellow directors, due to the contributions of Tony Leatherberry, Keith Smith When Richard Cohen, pleased with the strengthened board of directors. With such bench strength, Direct Digital Holdings continues to lead a dynamic and comprehensive approach, coming up with innovative solutions for brands of all sizes and using advanced technology solutions to develop customized digital strategies. can be realized. “
“Direct Digital Holdings has delivered strong and resilient growth at a time when the entire industry has faced significant disruption and headwinds,” added Locke. I look forward to supporting the company’s continued expansion and joining a pioneering team in providing cutting-edge digital advertising solutions to our clients, especially those in multicultural communities. “
Girlfriend The appointments to Direct Digital Holdings’ Board of Directors come less than a year after the company listed on the Nasdaq Stock Exchange. She joins other non-executive directors, including Mr. Leatherberry and Mr. Cohen.
rock graduated University of Texas at Austin with Bachelor‘s degree Corporate communication.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws, including the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934. may contain. As revised and subject to certain risks, trends and uncertainties.
As used below, “we,” “us,” and “our” refer to Direct Digital Holdings. We use words like “could”, “would”, “may”, “might”, “will”, “expect”, “likely”, “believe”, “continue”, “expipate”, “estimate” Use the. The words “intends,” “plans,” “plans,” and other similar expressions are used to identify forward-looking statements and all forward-looking statements may include such words. It is not included. All statements contained in this release that are not related to historical fact should be considered forward-looking statements.
All of our forward-looking statements involve assumptions and uncertainties that may cause actual results to differ materially from those expressed or implied by the forward-looking statements. Our forward-looking statements are based on our industry experience and our recognition of historical trends, current conditions, anticipated future developments and other factors that we believe are appropriate under the circumstances. Based on assumptions made in light. Although we believe that these forward-looking statements are based on reasonable assumptions, many factors affect our actual operating and financial performance and our results may not be expressed or implied in the forward-looking statements. may cause actual results to differ materially from those projected. Limited: Reliance on overall demand for advertising, which may be impacted by economic downturns. A slowdown or unexpected development in the market for programmatic advertising campaigns. The impact of health epidemics, such as his ongoing global COVID-19 pandemic. operational and performance issues of our platform, whether real or perceived, including failure to respond to technological changes or upgrade technical systems; Material inadvertent disclosure or breach of confidential and/or personal information held by us or the security of our or our customers, suppliers or other partners’ computer systems. Unavailability or failure of non-proprietary technologies, software, products and services used by us. Adverse publicity and negative public perception about our industry, especially data privacy and security concerns related to our industry’s technology and practices, and perceived non-compliance with laws and industry self-regulation. any failure to do so; restrictions on the use of third-party “cookies,” mobile device IDs, or other tracking technologies; This may reduce the effectiveness of our platform. Inability to compete in a highly competitive market. Significant fluctuations due to high concentration of customers. Violations of laws and regulatory requirements or misconduct by our employees, subcontractors, agents or business partners. Impact on our ability to attract and retain qualified board members as a result of strain on our resources, management diversion, or being a publicly traded company. As a holding company, rely on receiving distributions from Direct Digital Holdings, LLC to pay taxes, expenses and dividends. In addition, other factors and assumptions described in “Risk Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and other sections of the Company’s filings with the SEC from time to time. If one or more of these risks or uncertainties materializes, or if any of these assumptions prove to be incorrect, our actual operating and financial performance may differ from those forward-looking statements. Actual results may differ in material respects from those projected by In addition, forward-looking statements speak only as of the date they are made and are not included in this release to reflect events or circumstances after the date, except as required by law. We undertake no obligation to update any forward-looking statements. It is prepared to reflect the occurrence of anticipated or unanticipated events or circumstances and claims safe harbor protection for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995.
About Direct Digital Holdings
Direct Digital Holdings (Nasdaq: DRCT), which owns operating companies such as Colossus SSP, Huddled Masses and Orange 142, brings together cutting-edge sell-side and buy-side advertising platforms under one umbrella. Colossus SSP, Direct Digital Holdings’ sell-side platform, offers advertisers of all sizes broad reach within the general market and multicultural media properties. The company’s subsidiaries, Huddled Masses and Orange142, provide data-optimized programmatic solutions at scale for companies in sectors ranging from energy to healthcare, travel and financial services, helping to transform mid-market advertising. It mainly offers great ROI. Direct Digital Holdings’ sell-side and buy-side solutions manage approximately 90,000 clients each month, generating over 100 billion impressions per month across display, CTV, in-app and other media channels. Direct Digital Holdings was his ninth black-owned company to go public in the United States and was named the top minority-owned company by the Houston Business Journal.
SOURCE Direct Digital Holdings
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