Digital Retail Marketing Market 2023-2027: Descriptive Analysis of Parent Markets, Five Force Models, Market Dynamics and Segmentation

New York, January 10, 2023 /PRNewswire/ — According to Technavio, Global Digital Retail Marketing Market size is US$902.88 billion From 2022 to 2027.the market is CAGR 26.39% during the forecast period. APAC will account for 41% of the market growth during the forecast period.

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Global Digital Retail Marketing Market – Five Forces
The Global Digital Retail Marketing Market has been segmented and the five forces analysis covers –

• bargaining power of buyers

• Threat of new entrants

• threat of rivals

• bargaining power of suppliers

• Threat of substitutes

• Porter’s interpretation of the five models helps you strategize on the details of your entire business. Buy the report!

Global Digital Retail Marketing Market-Parent Market Analysis

Technavio categorizes the global digital retail marketing market as part of the global internet and direct marketing retail market within the global retail market. The parent market global internet and direct marketing retail market mainly covers revenue generated by companies that provide retail services over the internet, mail order, door-to-door retailers, and TV home shopping retailers. Also includes companies that provide online marketplaces for consumer products and services.

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Global Digital Retail Marketing Market – Customer Situation

This report includes the adoption lifecycle of the market from innovator stage to laggard stage. Based on the penetration rate, we focus on the adoption rate in different regions. In addition, the report also includes key purchasing criteria and price sensitivity factors to help companies evaluate and develop growth strategies.

Global Digital Retail Marketing Market-Segmentation Evaluation

Segment overview

Technavio has segmented the market based on: Type (Search Ads, Display Ads, Social Media, Email Marketing, etc.), Platform (Mobile Device and Desktop), Region (APAC, North America, Europe, South Americaand the middle east When Africa).

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• of Search advertising segment It will grow at the highest rate during the forecast period. The rapid expansion of e-commerce is one of the key factors affecting the search advertising market. The majority of online visitors visit e-commerce websites only with the intention of making a current or future purchase. As a result, search ads are more effective at targeting larger age groups. Such factors drive the growth of the search advertising segment in the global digital retail marketing segment during the forecast period.

geography overview

By region, the global digital retail marketing market is segmented as follows: AhPACs, North America, Europe, South AmericaWhen middle east When AfricaThis report offers actionable insights and estimates the contribution of every region to the growth of the global digital retail marketing market.

• APAC will account for 41% of the market growth during the forecast period. High population density and rapid internet penetration in the region are the main drivers of market growth. Digital advertising is rapidly replacing traditional advertising in Asia Pacific. The increasing urbanization in the region has accelerated the use of digital retail marketing. This allows businesses to reach a wider audience, including consumers and office workers.

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Global digital retail marketing market– market dynamics

Key Factors Driving Market Growth

• The rapid growth of social media is the main factor driving the growth of the global digital retail marketing market share.

• Compared to most other forms of advertising, social media platforms can more effectively promote an organization’s website. Advertisers can increase brand awareness among consumers by posting updates and posts on brand pages shared across networks.

• Regular updates increase brand awareness, drive customer acquisition, and build rapport with current clients. Hence, increasing usage of social media platforms will stimulate the demand for digital retail marketing during the forecast period.

Key trends impacting the market

• The increasing shift in preference from traditional retail advertising channels to digital retail advertising channels will pose a major challenge to the growth of global retail marketing market share.

• Advances in technology are driving a rapid shift from traditional retail advertising to digital retail advertising. This is primarily due to the effectiveness of digital media in allowing users to access posts and advertisements wherever they are without being restricted by physical location.

• Increased brand awareness, modernity, improved customer experience, and increased product awareness are some of the key factors influencing the switch from traditional advertising channels to digital media.

Key challenges hindering market growth

• Skilled workforce requirements pose a major challenge to the growth of the global digital retail marketing market share.

• Companies need to hire people who can adapt to a rapidly changing market. This cannot be achieved with just a strong recruiting team. It also requires a strong employee development team and efficient processes and procedures.

• Recruiters should look at the employee’s customer and data management skills, in addition to their soft talents and knowledge. As a result, a shortage of skilled workers is likely to pose a major impediment to the growth of the global digital retail marketing market during the forecast period.

Drivers, trends and challenges are factors in market dynamics that speak to business outcomes and sustainability. Find some insights from our sample reports!

What are the key data covered in this Digital Retail Marketing Market report?

• CAGR of the market during the forecast period

• Detailed information on the factors driving the growth of the digital retail marketing market during 2023-2027

• Accurate estimation of the size of the digital retail marketing market and its contribution to the parent market

• Accurate prediction of upcoming trends and changes in consumer behavior

• growth of the digital retail marketing market across APAC, North America, Europe, South AmericaWhen middle east When Africa

• In-depth analysis of market competitive landscape and vendor details

• Comprehensive Analysis of Factors Challenging the Growth of Digital Retail Marketing Market Vendors

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table of contents

1.executive summary

2 Market Outlook

3 Market size

4 Historical market size

5 Five Forces Analysis

Market Segmentation by 6 Types

7 Market Segmentation by Platform

8 Customer Situation

9 Geographical landscape

10 drivers, challenges and trends

11 Vendor Landscape

12 vendor analysis

13 Appendix

about us

Technavio is the world’s leading technology research and advisory firm. Their research and analysis focuses on emerging market trends, with actionable insights to help companies identify market opportunities and develop effective strategies to optimize their market position. provide. With over 500 expert analysts, Technavio’s report library consists of over 17,000 reports covering 800 technologies across 50 countries. Their customer base consists of companies of all sizes, including over 100 Fortune 500 companies. This growing customer base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify existing and potential market opportunities and compete within changing market scenarios. Evaluate power.

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Email: media@technavio.com
Website: www.technavio.com/

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