Digital Marketing Strategy | Bake Magazine

According to BakeSmart owner Mike Clements, email remains the king of digital marketing and a key way to stay connected and communicate with your customers.

“All news about promotions and events is easy to follow via email. Customers have the peace of mind that the information remains in their inbox and is easy to find. They find what they are looking for,” he said. increase.

That said, nothing is more sharable than social. You can post and promote your event on multiple platforms, preview new products, and get the chance to showcase your creativity and skills in ways that email can’t.

The recent explosion of TikTok popularity shows that short-form videos are emerging as the next big thing in product marketing. Bakeries should take note of this trend and use it to their advantage. Email marketing campaigns greatly expand your reach and get you real customers.

Counterintuitively, hosting in-store events can also be part of your digital marketing strategy. In-store events and workshops create a sense of community, attract more paying customers, provide an opportunity for customers to share what they are doing on social media, and also provide an opportunity to promote your business on social media. he says. add.

“Think of something that draws a large crowd. Themed events, live music, and free stuff are always great options,” suggests Clements. “These events are also a great way to collect email addresses from customers, which just serves to feed the marketing he machine.”

DoorDash Partnership

In partnership with the Accion Opportunity Fund, a financial assistance system for small businesses, DoorDash’s accelerator for local restaurants is designed to support entrepreneurship and provide resources to historically underresourced business owners. increase. The Local Restaurant Accelerator provides select restaurant owners with $20,000 in grants, training and education, one-on-one customized business advice, marketing perks, and more.

DoorDash is pleased to introduce a new cohort of 40 Accelerators for local restaurant participants, all based in the Portland and Denver area. Attendees represent a diverse cohort of restaurateurs and business owners, the majority of whom are women, immigrants and people of color.

In Colorado, DoorDash welcomes 20 local restaurant owners from Denver, Littleton, Longmont and Aurora. Many of Denver’s attendees reflect the city’s rich Latin American heritage. Her Denver-based attendee Ivonne Bringas, who runs Las Hijas de la Chilanga, a Mexican family-style restaurant, started working as a waitress years ago, but it wasn’t until she owned her own restaurant. He said he never thought he would have the opportunity to do so. her family. “She wants to share what she has learned from her Accelerator program with her husband and her two daughters, who will join me in her Las Hijas de la Chilanga I’m managing,” she said. “We have built a great team and nothing could be better than working with family to take our business to the next level.”

Ismael De Dusa from Reunion Pan is a 37-year-old Portuguese/Venezuelan living in Denver. All his life he has been obsessed with food. One of the things he missed most when he moved to America was going to the bakery every afternoon for fresh bread. That sparked his curiosity about baking and pastry, which led to his first business, Réunion his bread.

In Oregon, another 20 restaurant owners from Portland and Beaverton will join the Local Restaurant Program Accelerator. This group includes Fatou Ouattara, owner of his Akadipdx, Portland’s only West African sit-down restaurant. She opened her Akadi with the goal of introducing West African cuisine to her Portland food scene. Her favorite meal to cook is grilled fish with fermented cassava couscous. This is a national dish of Ivory Coast and is called “Atique Poisson Brice”.

To date, more than 1,000 businesses have completed the Accelerator free online course, and more than 115 restaurateurs in six cities have signed up for their local restaurant Accelerator through local cohorts in Atlanta, Boston, Chicago, Los Angeles, New York and Philadelphia. have completed By some of the most famous entrepreneurs and chefs in the industry. He 87% of restaurant owners participating in the Accelerator For Local Restaurants cohort identify as people of color, and 59% identify as women.

For these new cohorts, DoorDash is proud to partner with the Oregon Black Business Association and the Denver Chapter of the Hispanic Restaurant Association to provide localized insights and resources for local restaurant accelerator participants. I’m here. Both organizations seek to help historically underserved communities, and the Oregon Black Business Association works to achieve economic equity for black businesses and entrepreneurs. , the Hispanic Restaurant Association is committed to improving the Hispanic community through advocacy and education for Hispanic restaurateurs.

“For too long, businesses owned and operated by people of color, especially black businesses, have been denied the resources they need to succeed in America,” said Lance, executive director of the Oregon Black Business Association. Randall said. “But when these businesses have equal access and opportunity, they thrive and contribute significantly to the economy as a whole. We are proud to partner with DoorDash to make valuable financial and educational resources available.This program underscores our commitment to bringing equity to the restaurant sector.”

“We are proud to partner with DoorDash’s Accelerator for Local Restaurants as we have a significant opportunity to support Denver’s Hispanic restaurateur community,” said Selene Nestor of the Hispanic Restaurant Association. On behalf of Hispanic restaurateurs, advocating and educating them to open and operate restaurants effectively and efficiently, I am pleased to help make this possible for my Denver cohort. increase.”

Elyssa White, Social Impact Program Manager at DoorDash, said: “Through Accelerator education and grants, we are proud to help companies navigate this uncertain economic environment and strengthen critical facilities within the communities of Portland and Denver. We can hire more staff, buy the latest equipment, improve our marketing efforts, and most importantly, give them the time and space to focus on technology.”

online opportunities

Walmart recognizes the consumer challenge of keeping track of household shopping lists. This is often a daunting task to manage over the course of your day.

That’s why Walmart is excited to offer our customers a new and convenient way to shop. Just send us a message. Walmart’s new Text to Shop experience is available for free on iOS and Android devices.

Text to Shop is seamlessly connected to your Walmart account so you know what you normally order. Simply text the item you want and it will be added to your cart. Choose from the full range of Walmart products, including in stores near you and on Walmart.com. Text “Reorder” to quickly review frequently ordered items and add them to your cart.

Not enough protein powder to make your morning smoothie? Text Walmart to add to cart. Invite a few more people to dinner tonight than you originally planned? Text Walmart to quickly reorder the ingredients you need and schedule a pickup. Planning a backyard camp with the kids? Add S’mores fixtures to your list, then schedule a delivery so you have more time to have fun with your kids.

Need a change? Replace items as needed. When you’re done shopping, review your cart and check out via text or his Walmart app. Then select the best time for your pickup or delivery. Just send a few quick text messages and the shopping is done.

Text to Shop is a simple and useful design, built in collaboration with Walmart’s global tech team. Here’s what some of our customers shared about their Text to Shop experience.

“Most of the time you’re on your way out and running errands and don’t have time to log into the app and add to cart.” – Keisha

“I had everything I needed, but I was able to get a few things I forgot with just a text. It was like having my own shopper.” – Valerie

“Everyone will benefit from Text to Shop. I love that Walmart messages are pinned to the top of the Messages app. Adding things is easy… Text to Shop is genius – Chase

order processing software

Hobart Announces FreshXpress™ Omni Channel Order Fulfillment Software. The solution integrates omnichannel retail orders with fresh departmental operations. Item orders are deployed directly to the scale, streamlining the order fulfillment process and increasing department efficiency. Designed to integrate with existing web infrastructure, the FreshXpress app is a flexible and intuitive interface that enables new departments to meet consumer needs faster.

Grocery stores are continually developing new ways to help their customers shop faster and more efficiently. Fresh departments such as delis and butchers often have long customer wait times as they offer customized products that are made to order to meet consumer demand. There are currently several ways a customer can place an order. Examples include online curbside pickup, delivery, in-store pickup, phone number options, and in-person ordering at kiosks.

Today retailers use a variety of methods to manage these electronic orders. The Hobart solution is the only software that allows orders to be deployed directly to the scale without operator intervention, regardless of where the order originated.

The FreshXpress retail scale app consolidates omni-channel retail orders and streamlines the order fulfillment process to increase departmental efficiency and improve customer satisfaction. This reduces queues at the counter and stores all orders electronically, protecting your information and eliminating the need for paper.

“Fresh and fast are key to our customers’ success and this new solution will give fresh departments greater visibility into their orders. Our new software creates a streamlined process so operators can is visually notified and can be done with a few keystrokes,” said Sheila Campbell, product line manager for Heavy Wraps in Hobart. “Today’s consumers have many ordering options. This new software takes order processing for new departments to the next level by eliminating separate devices and non-value-added process steps, allowing operators to We can focus on serving our customers efficiently and efficiently.”

Designed, built and supported in the United States, FreshXpress software offers the industry benchmark for fulfillment services with advanced features designed to keep your operations running smoothly, including:

Increased Efficiency – Operators are notified according to order size to ensure orders are fulfilled quickly and accurately.

Operational Simplification – Streamlines the flow of information from online orders directly to fresh departments. Incoming orders are deployed directly to the scale, eliminating the need for a separate device for the department.

Reduce Shrink – Scales record order and transaction data for future analysis that aids in more accurate production planning and inventory management.

Reduced Errors – As the operator fulfills the item, the PLU is automatically entered into the scale, reducing keystrokes and ensuring accuracy.

Increased revenue – Orders can be fulfilled faster, resulting in fewer fresh counter queues, improved customer satisfaction, and increased reorder capacity.