Digital marketing agency to launch in 2023 with fashion retailer deal

Modo25, a Leeds-based digital marketing agency, has been hired by a fashion retail client to provide affiliate marketing and consulting services.

The agency partners with fashion retailer Yours Clothing to manage affiliate marketing programs for all four brands: Yours Clothing, Long Tall Sally, PixieGirl and BadRhino across multiple territories in the UK and EU.

The deal will see digital marketing experts develop and implement affiliate programs, and third-party publishers to generate traffic or drive to the fashion retailer’s products.

In addition to providing Yours Clothing with digital marketing support, the retailer also benefits from using BOSCO™.

It’s a machine learning platform created by Modo25 data scientists to help retailers and businesses measure and predict the success of their organic and paid media channels compared to their competitors.

Emily Bouch, Trading Manager at Yours Clothing, said:

“After in-depth discussions with the Modo25 team, we are confident that their expertise, insight, and access to relevant industry tools will enable us to achieve this. To support our marketing strategy, Modo25 It’s great to be part of the team.”

Modo25 CEO John Reedman added:

“Despite the turbulent economic conditions, this appointment demonstrates their continued confidence to invest in their marketing strategy.

“The in-depth data provided by BOSCO™ combined with the team’s expertise means we can deliver digital marketing strategies that ensure Yours Clothing gets value for every pound spent.”