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There is some welcome news for the agency world. Despite the economic doom and dark clouds that ushered in 2022, it turns out most agencies have added full-time staff in his 2022. (By the way, this news looks different depending on the publisher.)
That’s according to a survey of 79 agency professionals conducted by Digiday+ Research in December.
A survey by Digiday found that 60% of agencies added full-time staff last year, while only 10% cut headcount. This is very promising news, given the lurking economic downturn, but a little less promising considering his Digiday survey results from last year.
The percentage of agencies that have added staff is actually down from 69% in 2021. Also, his one-third of agency professionals said his company’s full-time staff had increased significantly in 2021, while that percentage increased to 22 in 2022. has fallen to %.
Meanwhile, 29% of agency professionals told Digiday that staff will remain the same in 2022, up from 21% in 2021. But it’s worth noting that in his end-of-2022 survey for Digiday, he didn’t have a single respondent who said there had been a significant reduction in staff last year.
Agencies’ attitudes toward the economy likely explain why they are taking a more cautious approach to staffing in 2022 compared to 2021. No judgment will be made on how 2023 will behave.
Nearly two-thirds (63%) of agency professionals told Digiday they agreed that economic developments would adversely affect their companies’ performance in 2022. To be precise, 49% of respondents to Digiday’s survey said he somewhat agrees that the economy will hit his company in 2022, while only 14% said he strongly agrees. was.
Surprisingly, fewer agency professionals interviewed by Digiday agreed that the economy would hit their companies in 2023 than they did in 2022. But only 4% of respondents to the Digiday survey said they strongly agreed that the economy would perform worse this year, while 52% said they somewhat agreed.
Interestingly, nearly a third (30%) of agency professionals say they neither agree nor disagree that the economy will underperform their companies in 2023. I can’t wait to see how this year goes.
In a very negative environment, this actually represents a somewhat hopeful approach to the New Year. At least it leaves room for hope among agencies.
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