[ad_1]
Experiential marketing brings experiences far beyond the traditional marketing strategies that have been used for years, writes Monica K. Dhawan.
Traditional marketing fails to reach important Gen Z audiences. Top brands believe experiential marketing is key to reaching younger audiences. Especially after the chaos of the last few years due to the pandemic.
Live events are at the core of experiential marketing. Marketers can establish a successful relationship between their brand and their target audience’s unique, fun and memorable experiences. The biggest advantage of this strategy is that the live event doesn’t have to follow any branding principles. It should only be done to create an experience that your target audience will value and enjoy. As a result, there will be a good relationship between this experience and your brand.
There are several reasons why brands are embracing the experiential marketing trend. Here are the key drivers for experiential marketing to explode in the next few years:
innovative experience
Experiential marketing offers an experience that goes far beyond the traditional marketing strategies that have been used for years. This strategy has resulted in a more creative approach to connecting and interacting with customers. To serve an increasingly tech-savvy and demanding customer base, brands are experimenting with different methodologies that enable effective experiential marketing strategies, including both virtual and hybrid experiences. Integrating the experience with the consumer’s device usage and tailoring the interaction to the customer’s interests is essential to creating more meaningful experiences.
Increased consumer engagement and brand awareness
A 2020 study found that 83% of consumers are more likely to buy from brands they feel emotionally connected to.
Experience marketing removes the transactional barriers to traditional brand engagement and fosters a culture in which customers feel recognized and valued for their contributions to the brand, thus increasing customer engagement and brand awareness. Thanks to experiential marketing, customers can provide immediate feedback and suggestions, making engagement more authentic, inclusive, and engaging. This close relationship between brands and customers can have a huge impact on how people see brands.Marketers use it to make customers feel special and engage with them. This allows you to differentiate yourself from competitors who do not put much effort into
Brand introduction
Audiences are reminded of how a company feels, so experiential marketing enables brand advocates to spread good word of mouth to friends and family and participate in fun shared experiences. This can improve your organic reach, lead to free advertising for your brand, and develop relationships with different people in the process.
final thoughts
There are strong voices from customers who want to get away from the extraordinary, like an endless ordeal, and participate in social gatherings. Arguably, customers still experience hypersensitivity and anxiety, which can discourage them from participating in high-population activities. As such, it is important for brands to demonstrate that they have a strong empathy for their core audience and that they are taking specific steps. Eliminate the transactional nature of engagement and find innovative ways to highlight your brand’s personality.
This provides brands with an ideal opportunity to collaborate, re-engage with their core audience, and build personalized and unique experiences that maintain their brand value and identity. One such strategy is planning a special event for a select group of dedicated patrons. This can increase your sense of belonging as a member of a special group where you feel deeply valued.
Experiential marketing has gradually gained popularity over time as it evolved from an ancillary strategy to a more important component of effective marketing efforts. multi-channel clients are raising the bar for seamless service delivery across various touchpoints.
Monica K Dhawan is Managing Director of Fusion Corporate Solutions and former Independent Director of Jammu & Kashmir Bank.
[ad_2]
Source link