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– Dr. Ganesh Natarajan
A ‘Rags to Riches’ tale or an engineer’s guide to engineering better for India and the world? Mohan Reddy’s Engineered in India from a new poverty-stricken democracy to a global leader serving and producing the world. It has all the ingredients for a compelling entrepreneurship story in the turbulent times of India’s own journey.
This book explores middle-class Indian entrepreneurship with all the family pressures and competitive and environmental hurdles many of us faced in setting up a company in India with a different ‘perspective’ than the Horde. It details the house odyssey, which makes it a compelling read.
What sets this man and the book apart is the almost accidental construction of various new services from India. A willingness to combine an incremental innovation approach from digitization to geospatial services, computer-aided design and product manufacturing, and occasional disruptive innovation for major clients. Ambidextrousness in this much-needed approach is one of the key things you can learn from the book.
A reassuring feature of the story is that the company he founded, Infotech Enterprises (now Cyient), helped establish market and opportunity-sharing leadership in a number of key domains: The approach is to deploy tools without
The willingness to work with strategic partners who have been leaders in their country, build intellectual property and add commercial software services to their portfolio to catch up with their peers in the IT industry has enabled true entrepreneurs to build strategies and It shows the agility to adapt to its demands. each phase.
There are many ideas that modern entrepreneurs can learn from. A dual product and service approach, building unique offerings relevant to each market of our choice, and having a truly global mindset and willingness to adapt to sales enable successful cross-border acquisitions. . Ways to new situations and compensatory structures. And what must be recognized as a true departure from the Indian mindset of service is the willingness to both design and manufacture in India, which epitomizes both the man and his company’s mindset to client success. and dedication can be seen as a truly significant breakthrough.
The future of India, and the future of the software and engineering services industry, will replicate what Mohan Reddy calls ‘designing tomorrow together’. The market environment and competition that enable an “outside-in” thinking.
With institutions like Cyient and indeed Mohan Reddy himself to be admired and emulated, this book is a treasure trove of great ideas for future entrepreneurship!
(Dr. Ganesh Natarajan is Chairman of 5F World and Honeywell Automation India Limited and Chairman of NASSCOM and SVP India.)
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