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A study by the Consumer Council showed that dating apps reveal users’ personal information for marketing and advertising and charge users different fees depending on their age group.
Consumer monitoring agency staff tested nine relatively popular dating apps in Hong Kong between October and December last year, and found that all of the apps had account ownership data such as name, gender, sexual orientation and date. It turns out that the permission to use the data of the user is pre-configured. He used his date of birth, location, email, his address, phone number, etc. for marketing and advertising, but only three of them allowed users to opt out of the arrangement.
Additionally, researchers found that one dating app imposes price discrimination based on the user’s age. The 38-year-old user had the highest subscription fee, followed by her 18 and her 58, and 28, 48, and 68 were the lowest charged.
For a 12-month subscription fee, a 38-year-old user will have to pay up to 34% more than users of other age groups.
Researchers also found a gender factor as a difference in services offered by dating apps.
All nine dating apps tested offered multiple plans, including paid subscriptions for additional features, but offered only one subscription plan for female users, and only one subscription plan for certain male users without a subscription. Some allowed us to enjoy additional features such as chatting with groups.
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